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| Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry - Teaching Note |
| 作者姓名：Ashita Aggarwal, Rajiv Agarwal |
| 商品類型： | 商品編號：W34558 |
| 出版日期：2024/06/03 | 內容長度：10 頁 |
Teaching note for product W34557.
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| Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry |
| 作者姓名：Ashita Aggarwal, Rajiv Agarwal |
| 商品類型：Case (Field) | 商品編號：W34557 |
| 出版日期：2024/06/03 | 內容長度：22 頁 |
Akshali Shah, the promoter of Parag Milk Foods, was excited about the success of her brand, 'Pride of Cows,' which, despite being super-premium, was growing fast in the Indian market. The other two brands- 'Gowardhan' and 'Go' brands were performing well. However, her mind was continuously distracted with the thought of scaling up and 'What next for Parag Milk Foods (PMF)'? The Indian dairy market had been primarily .....more
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| Snaqary Snacks: Building a Start-Up Brand |
| 作者姓名：Ashita Aggarwal, Suraj Commuri |
| 商品類型：Case (Field) | 商品編號：W36141 |
| 出版日期：2024/06/02 | 內容長度：10 頁 |
Anchal Abrol and Priya Puri faced a dilemma of enticing their children to eat nutritious food. In 2019, they decided to pool all their savings to launch Snaqary. The company’s clever recipes, inspired by traditional Indian wisdom, focused on nutritious ingredients such as multigrain without compromising taste. Though organic growth met initial expectations, the time to launch the brand into the next orbit was upon them when they realized the need .....more
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| Snaqary Snacks: Building a Start-Up Brand - Teaching Note |
| 作者姓名：Ashita Aggarwal, Suraj Commuri |
| 商品類型： | 商品編號：W36142 |
| 出版日期：2024/06/02 | 內容長度：13 頁 |
Teaching note for product W36141.
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| MoneyTap: Brand Positioning and Architecture for a Fintech Venture |
| 作者姓名：Ashita Aggarwal, Lulu Raghavan |
| 商品類型：Case (Field) | 商品編號：W34536 |
| 出版日期：2024/05/02 | 內容長度：13 頁 |
The founders of the app-based credit line MoneyTap shared a vision of creating an inclusionary multi-product banking experience. The company’s gross revenue had surged from its first year, but while the business was doing well, growth was not coming easy because of intense competition. The organization wanted to expand its offerings to include a pay-later feature, credit cards, and digital savings and become India’s first full-stack neobank. The team’s .....more
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| MoneyTap: Brand Positioning and Architecture for a Fintech Venture - Teaching Note |
| 作者姓名：Ashita Aggarwal, Lulu Raghavan |
| 商品類型： | 商品編號：W34537 |
| 出版日期：2024/05/02 | 內容長度：16 頁 |
Teaching note for product W34536.
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| GreedyGame: Leveraging Online-Gaming for Brand Storytelling - Teaching Note |
| 作者姓名：Ashita Aggarwal; Suraj Commuri; Ankit Rawal |
| 商品類型： | 商品編號：8B21A008 |
| 出版日期：2021/03/31 | 內容長度：10 頁 |
Teaching note for product 9B21A008.
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| GreedyGame: Leveraging Online-Gaming for Brand Storytelling |
| 作者姓名：Ashita Aggarwal; Suraj Commuri; Ankit Rawal |
| 商品類型：Case (Field) | 商品編號：9B21A008 |
| 出版日期：2021/03/31 | 內容長度：14 頁 |
Founded in 2015, GreedyGame Media Pvt. Ltd. (GreedyGame) had a mission to develop culturally relevant gaming content into which ads could be seamlessly integrated so as not to compromise the user experience. Through this approach, organizations would also be able to target their users more sharply. The market looked promising, and the opportunity was ample, but gaming as an industry was still new to India, especially for its inclusion in business. .....more
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| John Keells Hotels in Sri Lanka: Building Brand Architecture - Teaching Note |
| 作者姓名：Ashita Aggarwal; Sulakshana "Lulu" Raghavan; Ruchi Gunewardene |
| 商品類型： | 商品編號：8B19A028 |
| 出版日期：2019/05/07 | 內容長度：13 頁 |
Teaching note for product 9B19A028.
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| Seijing Motor Corporation: Reposition or Extend the Pickup Brand |
| 作者姓名：Ashita Aggarwal; Shriram Iyer; Projesh Kar |
| 商品類型：Case (Field) | 商品編號：9B18A012 |
| 出版日期：2018/02/03 | 內容長度：8 頁 |
In early 2016, the country head for Seijing Motor Corporation (SMC) in India was worried about stagnant sales of the company’s Supreme pickup brand. The Supreme brand had gained only a single-digit market share over the past year, and SMC’s share of the growing large pickup market had steadily fallen, from 40 per cent in 2005 to 10 per cent in 2015. SMC’s Supreme brand was competing with the market leader in the pickup segment. The pickup needed to .....more
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