Teaching note for product W44540.

In December 2024, Nik Mirkovic and Alex Tomic, the young co-founders of the Australian teeth whitening and toothpaste brand Hismile Pty Ltd. (Hismile), had grown their company from an initial A$20,000 investment a decade earlier to A$700 million in gross sales in 2024. Headquartered on the Gold Coast, Australia, Hismile pioneered the field of smilecare through a lean, agile approach based on an intense customer focus, grassroots social media influencer .....more

Nicole Rotumah, chair of the Tweed Aboriginal Co-operative Society Limited, which ran the Minjungbal Museum and Cultural Centre (MMCC) in Tweed Heads, Australia, and the museum manager, Tina Pidcock, were standing in the middle of their beloved museum looking at the worn flooring, dusty artifacts, general state of disrepair, and stark absence of visitors. It was August 2020 and the COVID-19 pandemic had brought tourism to a standstill. However, both .....more

Teaching note for product W34819.

In 2018, Christopher Hay, president and chief executive officer of Hayco, the top contract manufacturer to the brush industry globally, had been looking for a new location for some of its operations due to over a decade of rising labour costs in Hong Kong, China, where the company was based. The company accelerated its search in response to the US government’s announcement of tariffs against Chinese products in April 2018. Hayco was seeking a location .....more

Teaching note for product #W33563.

On July 24, 2021, Chinese authorities issued the Double Reduction Policy to ease the burden of excessive homework and off-campus tutoring for students undergoing compulsory education in China. Off-campus English tutoring became strictly regulated, and hiring foreign teachers abroad to carry out training activities was strictly prohibited. 51Talk had achieved great success in the K–12 English online tutoring market, and this business accounted for .....more

Teaching note for product W30525.

In 2007, JTD Group (JTD) was founded in the port city of Xiamen, China. Within two years, the founder began pursuing business opportunities in Africa. By 2020, JTD owned a 300-square-kilometre stone mine in South Africa. It was one of Africa’s biggest Chinese companies in the stone industry. From 2018, JTD had started to increase its investment in the neighbouring country of Namibia. Despite COVID-19-related challenges, Chinese market demand for stone, .....more

Teaching note for product W28533.