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JTD Group in Africa

Xiaosong Lin, Paul W. Beamish, Alex Beamish

商品編號:W28533
出版日期:2022/07/18
再版日期:
商品來源:
商品主題:International Business; Sustainability
商品類型:Case (Field)
涵蓋議題:internationalization;CSR;international HRM;hassle factor;competitive advantage;industrial park;expatriate
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:China; South Africa
產業:Mining; Quarrying; and Oil and Gas Extraction
事件年度:2020

In 2007, JTD Group (JTD) was founded in the port city of Xiamen, China. Within two years, the founder began pursuing business opportunities in Africa. By 2020, JTD owned a 300-square-kilometre stone mine in South Africa. It was one of Africa’s biggest Chinese companies in the stone industry. From 2018, JTD had started to increase its investment in the neighbouring country of Namibia. Despite COVID-19-related challenges, Chinese market demand for stone, especially premium products, was booming in 2020. The founder had been thinking about how to better capture the market opportunity. Many issues needed attention, including the investment decision in Namibia, human resources policy in Africa, and being a responsible community member in both Africa and China.

教學手冊:JTD Group in Africa - Teaching Note
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