CavinKare’s Indica Easy: Launching Shampoo Hair Colour
商品編號：W26292
出版日期：2022/03/14
再版日期：2022/03/14
商品來源：
商品主題：Marketing
商品類型：Case (Field)
涵蓋議題：hair colour;new product development;India;go to market;growth strategy;consumer behaviour
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：India
產業：Manufacturing;
事件年度：2017
In September of 2017, CavinKare Private Limited was faced with a tough decision about how to continue its growth in the personal care products industry. The company had been successful in the hair colour market in India, particularly in the southern regions of the country. CavinKare’s success was largely due to their focus on research and development and innovation. The hair colour market showed room for growth, and CavinKare wanted to make sure that they capitalized on its potential. There were three options before the company: stay with their existing products and markets, expand their existing products into new markets, or create innovative new products. To make the decision, CavinKare had to consider many factors, including consumer behaviour, new product development, marketing strategies, and trade partnerships. Only by considering all of these things together would the company have an answer to its question: what was the best option for growth?
教學手冊：W26293;
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