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Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers - Teaching Note
作者姓名:Kareem Abdul Waheed; Vimi Jham;
 商品編號:8B17A022
出版日期:2017/04/17內容長度:15 頁

Teaching note for product 9B17A022.

Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
作者姓名:Kareem Abdul Waheed; Vimi Jham;
商品類型:Case (Pub Mat)商品編號:9B17A022
出版日期:2017/04/17內容長度:9 頁

Kaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2015, .....more

DHL Global Forwarding: Consolidation Program
作者姓名:Kedar Joshi; Debmallya Chatterjee;
商品類型:Case (Field)商品編號:9B17D005
出版日期:2017/03/29內容長度:5 頁

On October 13, 2015, the regional director of DHL Global Forwarding (DGF) was reviewing reports in preparation for a team meeting based in Bengaluru, India. DGF provided air and ocean freight forwarding services. In September, the regional director’s team had successfully rolled out a new consolidation program in three Indian cities: Hyderabad, Bengaluru, and Chennai. While glancing through the respective consolidation teams’ reports, however, several .....more

DHL Global Forwarding: Consolidation Program - Teaching Note
作者姓名:Kedar Joshi; Debmallya Chatterjee;
 商品編號:8B17D005
出版日期:2017/03/29內容長度:10 頁

Teaching note for product 9B17D005.

Detroit Bikes: Becoming the Biggest Bicycle Manufacturer in North America - Teaching Note
作者姓名:Kent Walker; Neda Demiri;
 商品編號:8B17A012
出版日期:2017/03/13內容長度:12 頁

Teaching note for product 9B17A012.

Detroit Bikes: Becoming the Biggest Bicycle Manufacturer in North America
作者姓名:Kent Walker; Neda Demiri;
商品類型:Case (Field)商品編號:9B17A012
出版日期:2017/03/13內容長度:14 頁

In 2016, Detroit Bikes was a relatively new company seeking to become the largest bicycle manufacturer in North America. The U.S. bicycle market was dominated by imports from China and Taiwan, and Detroit Bikes saw an opportunity to compete by producing bicycles in the United States. The numerous business opportunities arising from Detroit’s economic downfall and recent resurgence provided an ideal location for the new bicycle company. The founder .....more

Impex Kitchen Appliances: Evaluating the "Reader's Offer"
作者姓名:Keyoor Purani; Krishnan Jeesha;
商品類型:Case (Field)商品編號:9B17A010
出版日期:2017/03/07內容長度:12 頁

Impex, a division of the South Indian firm KCM Appliances, dealt with kitchen, household, and home entertainment appliances. KCM’s managing director needed to decide on a year-end sales promotion for Impex. One option was direct-response advertising in the Times of India newspaper, which could potentially help Impex expand its reach in India. This option was in contrast to the previous year’s promotion, which involved collaboration with distributors .....more

Impex Kitchen Appliances: Evaluating the "Reader's Offer" - Teaching Note
作者姓名:Keyoor Purani; Krishnan Jeesha;
 商品編號:8B17A010
出版日期:2017/03/07內容長度:13 頁

Teaching note for product 9B17A010.

Impex Kitchen Appliances: Evaluating the "Reader's Offer" - Instructor Spreadsheet
作者姓名:Krishnan Jeesha; Keyoor Purani;
 商品編號:5B17A010
出版日期:2017/03/07內容長度:51 頁

Instructor spreadsheet for product 8B17A010.

Impex Kitchen Appliances: Evaluating the "Reader's Offer" (Easy) - Student Spreadsheet
作者姓名:Keyoor Purani; Krishnan Jeesha;
 商品編號:7B17A010A
出版日期:2017/03/07內容長度:28 頁

Student spreadsheet for product 9B17A010. The easy template is to be used when students are not very proficient in writing equations in Excel or when students already know the equations and more time is to be dedicated for discussion of qualitative factors.

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