The Chosen One: The Digital Distribution Dilemma at Fitz Games
商品編號：W27078
出版日期：2022/06/06
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：Digital Distribution Channels;Marketing;Diversity, Equity, Inclusion;New Product Launch;Entrepreneurship
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Canada; United States
產業：Arts; Entertainment; Sports and Recreation
事件年度：2019
In 2019, an entrepreneur and Ivey Business School graduate was facing a critical decision regarding how best to maximize the growth of his new product, The Chosen One card game. The entrepreneur had recently created and launched his Jewish-themed satirical card game in Los Angeles, California, after playing the adult-themed and highly popular Cards Against Humanity. Buoyed by initial small-batch sales, he secured deals to sell his product through various online and traditional retailers, but he had to decide how to grow sales and revenue. He had a limited marketing budget and was facing uncertainty regarding production quantities. There were various potential digital and physical distribution options for his product to maximize growth and long-term profitability. Each option had both benefits and drawbacks in terms of profitability, required marketing support, alignment with the target segment, access to consumer data, and production demands. The entrepreneur had to evaluate all options and choose the most suitable channels to distribute The Chosen One card game.
教學手冊：The Chosen One: The Digital Distribution Dilemma at Fitz Games - Teaching Note
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