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BYD’s Electric Vehicle Roadmap - Teaching Note
作者姓名:Yan Gong; Qiong Zhu;
 商品編號:8B17M056
出版日期:2017/04/21內容長度:8 頁

Teaching note for product 9B17M056.

BYD’s Electric Vehicle Roadmap
作者姓名:Yan Gong; Qiong Zhu;
商品類型:Case (Pub Mat)商品編號:9B17M056
出版日期:2017/04/21內容長度:12 頁

BYD Company Limited (BYD), a Chinese firm that started as a battery manufacturer, produced its first gasoline-fuelled vehicle in 2005. In 2008, BYD then launched its first electric vehicles based on its advantages in battery technology and experience in low-cost research and development. The company expected to gain a strong presence in the automotive market with these electric vehicles; its goal was to secure its place as China’s largest auto manufacturer .....more

KT Corporation: Offering New Insights in Customer Experience
作者姓名:Youngchan Kim; Min-Jeong Ko; Jiyoung Kim;
商品類型:Case (Field)商品編號:9B17A020
出版日期:2017/04/20內容長度:8 頁

In 2014, KT Corporation, one of South Korea’s leading telecommunications companies, successfully mapped each point of a customer’s interactions with the company. This was done by a team whose function was to identify customers’ pain points, known as critical quality parameters. The customers’ experiences were clustered into key areas of contact and customer satisfaction in each area was assessed, allowing quality innovation to be experience-based. .....more

KT Corporation: Offering New Insights in Customer Experience - Teaching Note
作者姓名:Youngchan Kim; Min-Jeong Ko; Jiyoung Kim;
 商品編號:8B17A020
出版日期:2017/04/20內容長度:7 頁

Teaching note for product 9B17A020.

Huayi Compressor Barcelona: Post-Acquisition Challenges - Teaching Note
作者姓名:Yingying Zhang; Adoracion Alvaro-Moya;
 商品編號:8B17C014
出版日期:2017/04/03內容長度:11 頁

Teaching note for product 9B17C014.

Huayi Compressor Barcelona: Post-Acquisition Challenges
作者姓名:Yingying Zhang; Adoracion Alvaro-Moya;
商品類型:Case (Field)商品編號:9B17C014
出版日期:2017/04/03內容長度:9 頁

Huayi Compressor Barcelona, S.L. was founded in 2013 when Huayi Group (Huayi), a Chinese state-owned enterprise, acquired Cubigel Compressors, S.A., a bankrupt Spanish industrial enterprise. While labour complications and other difficulties developed during the acquisition process, Huayi successfully managed the transition in May 2013. Despite this initial achievement, challenges related to the recovery of productivity, markets, and profitability .....more

SAPMER: Strategic Growth and Its Financial Implications
作者姓名:Yuan Ding; Hua Zhang; Chun (Jane) Xie; Ellen Jiang;
商品類型:Case (Field)商品編號:9B17B006
出版日期:2017/03/24內容長度:12 頁

SAPMER SA was a Southern Ocean fishing company started by three Reunion Island entrepreneurs with one ship in 1947. The company grew from an entrepreneurial venture to a corporate acquisition, then back to a beloved family business not expected to make much money. But in 2006, SAPMER SA tested the waters with a new tuna venture. The venture was successful, but the company saw a better long-term opportunity in occupying a niche position. SAPMER SA .....more

SAPMER: Strategic Growth and Its Financial Implications - Teaching Note
作者姓名:Yuan Ding; Hua Zhang; Chun (Jane) Xie; Ellen Jiang;
 商品編號:8B17B006
出版日期:2017/03/24內容長度:7 頁

Teaching note for product 9B17B006.

StartupValley: Platform Strategy in Equity Crowdfunding
作者姓名:Yanli Zhang; Ross Malaga; Enrique Nunez;
商品類型:Case (Field)商品編號:9B17M039
出版日期:2017/03/09內容長度:7 頁

In 2012, after the U.S. government passed the Jumpstart Our Business Startups (JOBS) Act, the founder of Hudson Integrated, a website development company, decided to launch StartupValley, an equity crowdfunding company focused on the Title III provisions of the JOBS Act. These provisions allowed companies to solicit equity investments directly from small investors by using an intermediary registered with the U.S. Securities and Exchange Commission, .....more

StartupValley: Platform Strategy in Equity Crowdfunding - Teaching Note
作者姓名:Yanli Zhang; Ross Malaga; Enrique Nunez;
 商品編號:8B17M039
出版日期:2017/03/09內容長度:9 頁

Teaching note for product 9B17M039.

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