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Chateau Ksara of Lebanon: Local Focus Versus Global Reach Trade-Off - Teaching Note
作者姓名:Marina Apaydin; Maya Christina Noujaim; Charbel Ghossan;Miguel Manglano;Abdellah Laaouane;Yasmine Jreissati;
 商品編號:8B17M186
出版日期:2017/12/21內容長度:17 頁

Teaching note for product 9B17M186.

Chateau Ksara of Lebanon: Local Focus Versus Global Reach Trade-Off
作者姓名:Marina Apaydin; Maya Christina Noujaim; Charbel Ghossan;Miguel Manglano;Abdellah Laaouane;Yasmine Jreissati;
商品類型:Case (Field)商品編號:9B17M186
出版日期:2017/12/21內容長度:13 頁

In December 2016, the chief executive officer (CEO) of Chateau Ksara, the largest and most renowned wine producer in Lebanon, was analyzing the company’s sales volume and product availability around Lebanon. To the CEO’s surprise, a popular fine dining establishment in the city did not include any of Chateau Ksara’s wines. Frustrated, he started wondering what could have been the reasons for the omission. Was the quality of wine giving competitors .....more

Tetra Pak: Creating a Recycling Chain in China
作者姓名:Yu Gong; Fu Jia; Steve Brown;
商品類型:Case (Field)商品編號:9B17D020
出版日期:2017/11/21內容長度:10 頁

In early 2016, the newly appointed recycling planning coordinator for an industry-leading food packaging and processing company, Tetra Pak International SA (Tetra Pak), was reviewing his company's recent success in creating a recycling chain in China. By 2015, Tetra Pak China had successfully created a recycling chain system, increasing China’s recycling rate from almost zero in 2004 to 28 per cent. It had done so by following a four-stage process: .....more

Tetra Pak: Creating a Recycling Chain in China - Teaching Note
作者姓名:Yu Gong; Fu Jia; Steve Brown;
 商品編號:8B17D020
出版日期:2017/11/21內容長度:8 頁

Teaching note for product 9B17D020.

BYD’s Electric Vehicle Roadmap - Teaching Note
作者姓名:Yan Gong; Qiong Zhu;
 商品編號:8B17M056
出版日期:2017/04/21內容長度:8 頁

Teaching note for product 9B17M056.

BYD’s Electric Vehicle Roadmap
作者姓名:Yan Gong; Qiong Zhu;
商品類型:Case (Pub Mat)商品編號:9B17M056
出版日期:2017/04/21內容長度:12 頁

BYD Company Limited (BYD), a Chinese firm that started as a battery manufacturer, produced its first gasoline-fuelled vehicle in 2005. In 2008, BYD then launched its first electric vehicles based on its advantages in battery technology and experience in low-cost research and development. The company expected to gain a strong presence in the automotive market with these electric vehicles; its goal was to secure its place as China’s largest auto manufacturer .....more

KT Corporation: Offering New Insights in Customer Experience
作者姓名:Youngchan Kim; Min-Jeong Ko; Jiyoung Kim;
商品類型:Case (Field)商品編號:9B17A020
出版日期:2017/04/20內容長度:8 頁

In 2014, KT Corporation, one of South Korea’s leading telecommunications companies, successfully mapped each point of a customer’s interactions with the company. This was done by a team whose function was to identify customers’ pain points, known as critical quality parameters. The customers’ experiences were clustered into key areas of contact and customer satisfaction in each area was assessed, allowing quality innovation to be experience-based. .....more

KT Corporation: Offering New Insights in Customer Experience - Teaching Note
作者姓名:Youngchan Kim; Min-Jeong Ko; Jiyoung Kim;
 商品編號:8B17A020
出版日期:2017/04/20內容長度:7 頁

Teaching note for product 9B17A020.

Huayi Compressor Barcelona: Post-Acquisition Challenges - Teaching Note
作者姓名:Yingying Zhang; Adoracion Alvaro-Moya;
 商品編號:8B17C014
出版日期:2017/04/03內容長度:11 頁

Teaching note for product 9B17C014.

Huayi Compressor Barcelona: Post-Acquisition Challenges
作者姓名:Yingying Zhang; Adoracion Alvaro-Moya;
商品類型:Case (Field)商品編號:9B17C014
出版日期:2017/04/03內容長度:9 頁

Huayi Compressor Barcelona, S.L. was founded in 2013 when Huayi Group (Huayi), a Chinese state-owned enterprise, acquired Cubigel Compressors, S.A., a bankrupt Spanish industrial enterprise. While labour complications and other difficulties developed during the acquisition process, Huayi successfully managed the transition in May 2013. Despite this initial achievement, challenges related to the recovery of productivity, markets, and profitability .....more

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