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My Kind of Cakes: An Expansion Dilemma - Teaching Note
作者姓名:Shalini Kalia; Sandeep Puri;
 商品編號:8B17A024
出版日期:2017/04/28內容長度:9 頁

Teaching note for product 9B17A024.

Tommy Chen: Using Sun Tzu's Art of War in Business - Teaching Note
作者姓名:Stephen Grainger;
 商品編號:8B17M058
出版日期:2017/04/28內容長度:8 頁

Teaching note for product 9B17M058.

My Kind of Cakes: An Expansion Dilemma
作者姓名:Shalini Kalia; Sandeep Puri;
商品類型:Case (Field)商品編號:9B17A024
出版日期:2017/04/28內容長度:9 頁

My Kind of Cakes (MKOC), a cake boutique in Ghaziabad, India, had carved a niche for itself with its unique bakery products, quality food, and excellent service, all offered at a reasonable price. Within five years of opening, the business had flourished, growing in worth from ?7.2 million in 2012 to ?19.5 million in 2016. In January 2017, the owner of the cake shop pondered his strategies for achieving his target revenue of ?50 million by 2020. He .....more

Tommy Chen: Using Sun Tzu's Art of War in Business
作者姓名:Stephen Grainger;
商品類型:Case (Field)商品編號:9B17M058
出版日期:2017/04/28內容長度:9 頁

In 2014, the general manager and a director of an Australian building company were seeking an outside investor to provide the company with the needed resources to recover from a disastrous takeover. The two found such an investor in a Chinese entrepreneur and Sun Tzu master based in Hong Kong. To the shock of those involved with the Australian company, the Chinese investor used Sun Tzu war strategies to take over and destroy the smaller Australian .....more

Xiaomi: Entering International Markets
作者姓名:Miao Cui; Yan Zhao;Sitara Aziz;Mimi Xiao;
商品類型:Case (Pub Mat)商品編號:9B17M045
出版日期:2017/04/21內容長度:12 頁

After recognizing numerous opportunities in the global market, Xiaomi Technology Corporation Ltd. (Xiaomi), based in Beijing, charted its overseas market strategy in 2013. However, opportunities came with challenges, and during the internationalization process, Xiaomi encountered many problems. By 2016, after three years of hard work, Xiaomi had gained more experience than profits. Compared with Xiaomi’s domestic success, Xiaomi’s internationalization .....more

Balancing Engagement and Innovation at Bharat Petroleum
作者姓名:Snehal Shah; Noel Machado; Jyoti Gouda;Vasudha Agarwal;
商品類型:Case (Field)商品編號:9B17C015
出版日期:2017/04/21內容長度:10 頁

Since 2000, Bharat Petroleum Corporation Limited, a global Fortune 500 petroleum company largely owned by the government of India, had institutionalized an internal competition called IDEAS. Each year, several employees participated by submitting their innovative ideas to the competition. Many of these innovations involved significant savings and/or improvements. However, by 2015, a degree of fatigue had set in. Was IDEAS an innovation engine or a .....more

Xiaomi: Entering International Markets - Teaching Note
作者姓名:Miao Cui; Yan Zhao;Sitara Aziz;Mimi Xiao;
 商品編號:8B17M045
出版日期:2017/04/21內容長度:17 頁

Teaching note for product 9B17M045.

Balancing Engagement and Innovation at Bharat Petroleum - Teaching Note
作者姓名:Snehal Shah; Noel Machado;
 商品編號:8B17C015
出版日期:2017/04/21內容長度:9 頁

Teaching note for product 9B17C015.

MTS India: Organic Growth, Partnership, or Exit? - Teaching Note
作者姓名:Somnath Chakrabarti; Shubhendu Dutta;
 商品編號:8B17A021
出版日期:2017/04/20內容長度:11 頁

Teaching note for product 9B17A021.

MTS India: Organic Growth, Partnership, or Exit?
作者姓名:Somnath Chakrabarti; Shubhendu Dutta;
商品類型:Case (Field)商品編號:9B17A021
出版日期:2017/04/20內容長度:12 頁

In June 2015, Mobile TeleSystems (MTS) India was considering its future in the Indian telecom market. MTS India, a global telecommunications (telecom) brand, had been operating in the country since March 2009. It had gone through difficult phases marked by India’s regulatory regime and the global economic crisis. Although the Indian telecom market had immense potential, MTS India’s success was stifled by a lack of telecom resources and in the inability .....more

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