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Tesla: Testing a Business Model at its (R)evolutionary Best - Teaching Note
作者姓名:Sayan Chatterjee; Dennis Terez;
 商品編號:8B18M033
出版日期:2018/03/02內容長度:24 頁

Teaching note for product 9B18M033.

United Airlines’ Service-recovery Challenge After Reputation Meltdown
作者姓名:Sandeep Puri; Kushal Dev Kashyap; Gaganpreet Singh;
商品類型:Case (Pub Mat)商品編號:9B18A015
出版日期:2018/03/02內容長度:9 頁

In 2017, United Airlines suffered a blow to its corporate reputation throughout the United States and international markets, including China, mainly due to an incident on United flight 3411, in which an airport enforcement officer forcibly dragged a passenger out of a plane. The inadequate public relations reaction following the incident and ineffective crisis management left the company reeling. The company became subject to scathing social media .....more

Unlocking Value At CSX: Responding to Requests from Mantle Ridge
作者姓名:Stephen R. Foerster; Ken Mark;
商品類型:Case (Pub Mat)商品編號:9B18N002
出版日期:2018/02/15內容長度:10 頁

In 2017, hedge fund Mantle Ridge acquired less than 5 per cent of the stock of CSX Corporation (CSX) and made demands for board representation as well as the installation of a new chief executive officer (CEO) of CSX. This new CEO had abruptly resigned from Canadian Pacific (CP) and joined forces with Mantle Ridge at the time the fund announced its activist position in CSX. On February 14, 2017, CSX management announced a special meeting and shareholders’ .....more

Unlocking Value At CSX: Responding to Requests from Mantle Ridge - Teaching Note
作者姓名:Stephen R. Foerster; Ken Mark;
 商品編號:8B18N002
出版日期:2018/02/15內容長度:7 頁

Teaching note for product 9B18N002.

Bartos Stainless Limited: Facing Turbulence - Teaching Note
作者姓名:Sushant Kumar; Rohit Dwivedi;
 商品編號:8B18M023
出版日期:2018/02/06內容長度:15 頁

Teaching note for product 9B18M023.

Bartos Stainless Limited: Facing Turbulence - Presentation
作者姓名:Sushant Kumar; Rohit Dwivedi;
 商品編號:5B18M023
出版日期:2018/02/06內容長度:434 頁

Presentation for product 8B18M023.

Bartos Stainless Limited: Facing Turbulence
作者姓名:Sushant Kumar; Rohit Dwivedi;
商品類型:Case (Field)商品編號:9B18M023
出版日期:2018/02/06內容長度:16 頁

In September 2015, Bartos Stainless Limited, an Indian steel-producing company that emerged as a strong brand in the mid-2000s, was facing a series of internal and external challenges: challenges from frequent changes at the chief-executive-officer level, fluctuating metal prices, the global slowdown of the steel industry, increasing competition from imports, and diminished investor confidence. The managing director needed to address these challenges .....more

Roaring Dragon Hotel: Problems Adapting to the Chinese Market Economy
作者姓名:Stephen Grainger;
商品類型:Case (Field)商品編號:9B17C049
出版日期:2017/12/22內容長度:6 頁

Between 1999 and 2017, the Roaring Dragon Hotel (RDH) evolved from a state-owned enterprise (SOE) into a modern, market-driven 5-star accommodation provider, experiencing a combination of market economy and privatization forces. Its initial operations under the new status progressed from the poor performance and management practices of China’s planned economy to a portfolio of operational and strategic reforms that saw it become semi-privatized in .....more

Roaring Dragon Hotel: Problems Adapting to the Chinese Market Economy - Student Spreadsheet
作者姓名:Stephen Grainger;
 商品編號:7B17C049
出版日期:2017/12/22內容長度:67 頁

Spreadsheet to accompany product 9B17C049.

Roaring Dragon Hotel: Problems Adapting to the Chinese Market Economy - Teaching Note
作者姓名:Stephen Grainger;
 商品編號:8B17C049
出版日期:2017/12/22內容長度:8 頁

Teaching note for product 9B17C049.

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