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Lumni Inc.: Improving Society In A Sustainable Way - Teaching Note
作者姓名:Luis Felipe Marti Borbolla; Jose Alfredo Walls Gomez; June Cotte;
 商品編號:8B18M011
出版日期:2018/02/14內容長度:4 頁

Teaching note for product 9B18M011.

Lumni Inc.: Improving Society In A Sustainable Way
作者姓名:Luis Felipe Marti Borbolla; Jose Alfredo Walls Gomez; June Cotte;
商品類型:Case (Pub Mat)商品編號:9B18M011
出版日期:2018/02/14內容長度:11 頁

In June 2017, a journalist was preparing a major news story about Lumni Inc. (Lumni), a company that he wanted to profile in the next issue of his Mexico City–based magazine. Lumni's mission was essentially a social one: to improve the conditions, access, and quality of higher education for young students, especially in Latin America. However, although its mission was originally non-profit, Lumni was not considered a non-governmental organization .....more

Note on Hybrid Business Models
作者姓名:Luis Felipe Marti Borbolla; Jose Alfredo Walls Gomez; June Cotte;
商品類型:Note商品編號:9B18M012
出版日期:2018/02/14內容長度:5 頁

A hybrid business model incorporates the social responsibility interests of a non-profit organization with the economic objectives of a for-profit company. This note explains the fundamental organizational activities that drive a hybrid business model and provides examples of successful hybrid business models currently in operation. This note can be used as a companion document to Lumni Inc.: Improving Society in a Sustainable Way, product no. 9B .....more

Magic Markers (A): Growing a Whiteboard Animation Company
作者姓名:Liliana Lopez Jimenez; Matthias A. Tietz;
商品類型:Case (Field)商品編號:9B18M024
出版日期:2018/02/06內容長度:10 頁

In 2013, two entrepreneurs founded Magic Markers, a whiteboard animation company in Bogota, Colombia, with the mission of gracefully explaining complex issues to interested audiences. The (A) case describes how the company experienced unanticipated growth after one of its videos went viral. The two founders faced several challenges and needed to quickly learn how to manage their growing business. Human resources issues proved to be particularly trying .....more

Magic Markers (B): Managing Credibility in Social Media
作者姓名:Liliana Lopez Jimenez; Matthias A. Tietz;
商品類型:Supplement商品編號:9B18M025
出版日期:2018/02/06內容長度:2 頁

Supplement for product 9B18M024.

Reike Technology: Revenue Recognition and "Pay-When-Paid" Clauses - Teaching Note
作者姓名:Lixin Pan; Ying Yu;Lei Li;
 商品編號:8B17B016
出版日期:2017/07/26內容長度:6 頁

Teaching note for product 9B17B016.

Reike Technology: Revenue Recognition and "Pay-When-Paid" Clauses
作者姓名:Lixin Pan; Ying Yu; Lei Li;
商品類型:Case (Field)商品編號:9B17B016
出版日期:2017/07/26內容長度:12 頁

In December 2013, Reike Technology Co. Ltd. (Reike), a Chinese information technology and outsourcing company, faced an accounting revenue recognition problem. Reike had a well-deserved reputation in the software outsourcing industry, having built partnerships with Fortune 500 companies since the 1990s. However, in 2012, it collaborated on a project with a multinational software company that included a “pay-when-paid” clause in the contract. According .....more

PhoneWin: Winning in Rural Markets - Teaching Note
作者姓名:Liman Zhao; S. Ramakrishna Velamuri; Yan Gong;
 商品編號:8B17M096
出版日期:2017/06/23內容長度:9 頁

Teaching note for product 9B17M096.

PhoneWin: Winning in Rural Markets
作者姓名:Liman Zhao; S. Ramakrishna Velamuri; Yan Gong;
商品類型:Case (Field)商品編號:9B17M096
出版日期:2017/06/23內容長度:10 頁

In 2014, Jiangsu Huabo Industrial Group Co. Ltd. brought together offline logistics services and an online platform to create Jiangsu PhoneWin Logistics Management Co. Ltd. (PhoneWin). PhoneWin’s purpose was to exploit e-commerce opportunities for phones and related services in small towns and villages in China. Although competition was fierce from several large e-commerce companies in Tier 1 and Tier 2 cities, PhoneWin achieved some success. By November .....more

Sunshine Fresh: Choosing a Business Location
作者姓名:Lawrence A. Plummer; Simon Parker;
商品類型:Case (Field)商品編號:9B17M073
出版日期:2017/05/16內容長度:5 頁

In July 2014, the president and co-owner of Sunshine Fresh Inc. (Sunshine), a food service manufacturing company in Totowa, New Jersey, needed to make a decision about the best location for the company’s new West Coast expansion. Sunshine had built a strong reputation on the U.S. East Coast for high-quality refrigerated kosher pickles. Among Sunshine’s most valued clients were several casinos located in Atlantic City, New Jersey, and headquartered .....more

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