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Ana by Karma: One Scarf, One Hope - Teaching Note
作者姓名:Lei Li; Sophie Fei Zhu;
 商品編號:8B17M062
出版日期:2017/04/28內容長度:13 頁

Teaching note for product 9B17M062.

Ana by Karma: One Scarf, One Hope
作者姓名:Lei Li; Sophie Fei Zhu;
商品類型:Case (Field)商品編號:9B17M062
出版日期:2017/04/28內容長度:13 頁

In 2014, a Hong Kong-based chartered accountant inadvertently started a social enterprise called Ana by Karma. The initial intent of helping an illiterate Bhutanese woman soon evolved into a journey to empower women in Bhutan to use their creative talents to become financially independent. As a result of her own charming personality and communication skills, the chartered accountant mobilized a team of volunteers to promote scarves that were handwoven .....more

Working Cross Culturally: Forget "Business as Usual"
作者姓名:Lynn Imai; Kanina Blanchard;
商品類型:Case (Gen Exp)商品編號:9B17C013
出版日期:2017/03/31內容長度:8 頁

In 2006, Sophia Tannis, a 36-year-old professional with the U.S.-based multinational company CPA Solutions (CPA), who had worked internationally for many years, was asked by an influential leader at corporate headquarters in the United States to inject herself into a business-critical situation in Moscow. An established local competitor had been using various methods to damage CPA’s reputation in Moscow, and Tannis had to decide between employing .....more

Working Cross Culturally: Forget "Business as Usual" - Teaching Note
作者姓名:Lynn Imai; Kanina Blanchard;
 商品編號:8B17C013
出版日期:2017/03/31內容長度:10 頁

Teaching note for product 9B17C013.

EasyLife: Developing a Regional E-Commerce Platform - Teaching Note
作者姓名:Miao Cui; Xin Li;Yan Zhao;Sitara Aziz;Yupan Guo;Linhai Guo;
 商品編號:8B17M032
出版日期:2017/02/22內容長度:12 頁

Teaching Note for product 9B17M032.

EasyLife: Developing a Regional E-Commerce Platform
作者姓名:Miao Cui; Xin Li;Yan Zhao;Sitara Aziz;Yupan Guo;Linhai Guo;
商品類型:Case (Field)商品編號:9B17M032
出版日期:2017/02/22內容長度:9 頁

After several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, the .....more

Introduction to Microsoft Excel
作者姓名:Lauren E. Cipriano; Gregory S. Zaric;
商品類型:Note商品編號:9B16E009
出版日期:2016/06/30內容長度:11 頁

The purpose of this note is to introduce students to the basic use and vocabulary of Microsoft Excel. Excel is commonly used to do quantitative analysis in business. Students will encounter Excel applications in just about every area of business, including finance, accounting, operations management, marketing, and analytics.

Netflix Inc.: Streaming Across Borders and Into Original Content (A)
作者姓名:Luis Alfonso Dau; David T.A. Wesley;
商品類型:Case (Pub Mat)商品編號:9B16M118
出版日期:2016/06/30內容長度:16 頁

In 2015, the chief content officer at Netflix was responsible for the company’s globalization strategy, which included $5 billion in new content and an expansion to nearly every part of the world by the end of 2017. Although original programming helped Netflix to grow its subscriber base, it was also very expensive. As a result, Netflix earnings were declining even as the company added new subscribers. The company's chief financial officer warned .....more

Netflix Inc.: Streaming Across Borders and Into Original Content (A) and (B) - Teaching Note
作者姓名:Luis Alfonso Dau; David T.A. Wesley;
 商品編號:8B16M118
出版日期:2016/06/30內容長度:10 頁

Teaching Note for product 9B16M118 and 9B16M119.

Ed Williams Mens Wear - Teaching Note
作者姓名:Lynne Ricker; Marc Boivin;
 商品編號:8B16A019
出版日期:2016/05/26內容長度:6 頁

Teaching note for product 9B16A019.

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