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| To Metaverse or Not to Metaverse isn’t the Question |
| 作者姓名：Anne Olderog |
| 商品類型：Article | 商品編號：W28513 |
| 出版日期：2022/04/26 | 內容長度：7 頁 |
Despite the hype, metaverse marketing isn’t a fad that brand strategists can ignore. Here are 6 mistakes to avoid when entering the emerging virtual world marketplace.
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| Steak ’n Shake: Long-Term Consequences of Price Discounting |
| 作者姓名：Fabrizio Di Muro |
| 商品類型：Case (Pub Mat) | 商品編號：W27004 |
| 出版日期：2022/04/26 | 內容長度：12 頁 |
Steak ’n Shake, one of America’s oldest and most iconic fast-food chains, was founded in Normal, Illinois, in 1934. When Biglari Holdings assumed control of Steak ’n Shake in August 2008, the company was struggling and incurring losses of approximately US$100,000 per day. To turn the company around, the new owner implemented an aggressive pricing-discount strategy marketed as “4 under $4” that offered any of four different meals for under $4. The .....more
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| Steak ’n Shake: Long-Term Consequences of Price Discounting - Teaching Note |
| 作者姓名：Fabrizio Di Muro |
| | 商品編號：W27005 |
| 出版日期：2022/04/26 | 內容長度：13 頁 |
Teaching note for product W27004.
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| J.Crew: Are Americans Ready to Dress Down? |
| 作者姓名：Sheri Lambert, Brooke Reavey |
| 商品類型：Case (Field) | 商品編號：W27129 |
| 出版日期：2022/04/25 | 內容長度：12 頁 |
In July 2019, J.Crew Group Inc., a multi-brand, multichannel specialty US clothing retailer, was investigating a launch within a new apparel category. The company’s marketing research manager had been tasked with interpreting trends and market potential within the industry as well as primary customer research, to recommend a new product line that would increase revenues. She saw three main potentially viable options in the rental, resale, and athleisure .....more
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| J.Crew: Are Americans Ready to Dress Down? - Teaching Note |
| 作者姓名：Sheri Lambert, Brooke Reavey |
| | 商品編號：W27130 |
| 出版日期：2022/04/25 | 內容長度：11 頁 |
Teaching note for product W27129.
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| J.Crew: Are Americans Ready to Dress Down? - Student Spreadsheet |
| 作者姓名：Sheri Lambert, Brooke Reavey |
| | 商品編號：W27131 |
| 出版日期：2022/04/25 | 內容長度：323 頁 |
Spreadsheet to accompany product W27129.
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| BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services |
| 作者姓名：Rambalak Yadav, Pallavi Pandey |
| 商品類型：Case (Pub Mat) | 商品編號：W25576 |
| 出版日期：2022/04/22 | 內容長度：12 頁 |
Blu-Smart Mobility Pvt. Ltd. (BluSmart) was India’s first company to foray into the electric mobility space. Launched in 2019, BluSmart offered ride sharing, car sharing, and shared charging services, and aimed to make India a pollution-free country by providing customers with a complete urban mobility solution. Within a year, BluSmart had garnered investors’ attention and received millions in funding to grow its fleet. It also planned to expand its .....more
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| BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services - Teaching Note |
| 作者姓名：Rambalak Yadav, Pallavi Pandey |
| | 商品編號：W25577 |
| 出版日期：2022/04/22 | 內容長度：8 頁 |
Teaching note for product W25576.
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| Investec South Africa CSI: Harnessing Crisis to Scale Up Delivery and Impact |
| 作者姓名：Dr. Jill Bogie, Cara Bouwer |
| 商品類型：Case (Field) | 商品編號：W26005 |
| 出版日期：2022/04/22 | 內容長度：12 頁 |
In April 2020, the head of the corporate social investments (CSI) division of Investec South Africa (Investec SA), was working to ensure that Investec SA CSI could continue to create opportunities for young people to become active economic participants in society while it also salvaged the school year for students already enrolled in its flagship education program, Promaths. To save the school year, he would have to shift the entire curriculum online, .....more
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| Investec South Africa CSI: Harnessing Crisis to Scale Up Delivery and Impact - Teaching Note |
| 作者姓名：Dr. Jill Bogie, Cara Bouwer |
| | 商品編號：W26006 |
| 出版日期：2022/04/22 | 內容長度：16 頁 |
Teaching note for product W26005.
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