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Heritage Chickens: The Challenge of Genetic Sustainability - Teaching Note
作者姓名:Joel Gehman; Marni Devlin Moses; Leanne Hedberg Carlson;
 商品編號:8B17M057
出版日期:2017/04/25內容長度:8 頁

Teaching Note for product 9B17M057.

The Renault KWID: Disrupting India's Hatchback Market - Teaching Note
作者姓名:Jones Mathew; Banasree Dey; Sandeep Puri;
 商品編號:8B17A023
出版日期:2017/04/20內容長度:11 頁

Teaching note for product 9B17A023.

The Renault KWID: Disrupting India's Hatchback Market
作者姓名:Jones Mathew; Banasree Dey; Sandeep Puri;
商品類型:Case (Pub Mat)商品編號:9B17A023
出版日期:2017/04/20內容長度:11 頁

The Renault KWID was successfully launched in India in the entry-level car segment as a new competitor for the Maruti Suzuki Alto, the largest-selling passenger car in the country. By August 2016, the market leader’s market share had fallen to 40.6 per cent from 48.5 per cent earlier that year, while the Renault KWID gained a market share of about 19.8 per cent. Despite the KWID’s remarkable success, however, Renault’s strategy for the future needed .....more

The Vanca: Reworking Digital Marketing Strategy
作者姓名:Jones Mathew; Banasree Dey;
商品類型:Case (Field)商品編號:9B17A011
出版日期:2017/03/13內容長度:16 頁

Since its inception in 2011, The Vanca, an Indian e-commerce brand selling women’s Western apparel, had come a long way. After overcoming initial problems typical of many entrepreneurial start-ups, The Vanca made significant progress in terms of sales. However, its brand-building activities had not been very successful. Having concentrated entirely on online digital marketing, the company did not see the expected results. The digital space offered .....more

The Vanca: Reworking Digital Marketing Strategy - Teaching Note
作者姓名:Jones Mathew; Banasree Dey;
 商品編號:8B17A011
出版日期:2017/03/13內容長度:15 頁

Teaching note for product 9B17A011.

1-800-Flowers.com: Collaborating with Suppliers - Teaching Note
作者姓名:Jayashankar Swaminathan;
 商品編號:8B17D003
出版日期:2017/03/06內容長度:6 頁

Teaching Note for product 9B17D003.

1-800-Flowers.com: Collaborating with Suppliers
作者姓名:Jayashankar Swaminathan;
商品類型:Case (Field)商品編號:9B17D003
出版日期:2017/03/06內容長度:10 頁

1-800-Flowers.com was a market leader in the floral gift industry, offering solutions for everyday gift needs as well as for special occasions. The U.S. company’s mission was to “deliver smiles” to its customers by designing and delivering innovative and valuable gifts. 1-800-Flowers.com had a very good brand in terms of floral distribution. However, the online market for flower and gift sales was changing rapidly, presenting new opportunities for .....more

Khao Yai Winery: An Economic Perspective
作者姓名:Jordan French;
商品類型:Case (Field)商品編號:9B17M035
出版日期:2017/02/24內容長度:10 頁

In 2015, the marketing and business developer at Khao Yai Winery in Thailand wondered whether a new excise tax, which the government implemented in 2012, had led to a decrease in sales despite an overall increase in wine consumption in Thailand. Before deciding whether he should lobby the government to lower the excise tax, he tasked three interns to examine how the government’s taxes on imported and domestic wines affected the winery. The interns .....more

Khao Yai Winery: An Economic Perspective - Teaching Note
作者姓名:Jordan French;
 商品編號:8B17M035
出版日期:2017/02/24內容長度:13 頁

Teaching note for product 9B17M035.

Mary Kay China: People and Love - Teaching Note
作者姓名:Jean Lee; Liman Zhao; Yunting Lu;
 商品編號:8B17C006
出版日期:2017/02/22內容長度:10 頁

Teaching note for product 9B17C006.

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