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K9FuelBar: An Energy Treat for Dogs - Teaching Note
作者姓名:Thomas Funk; Carol Hutchinson;
 商品編號:8B17A017
出版日期:2017/03/21內容長度:9 頁

Teaching note for product 9B17A017.

K9FuelBar: An Energy Treat for Dogs
作者姓名:Thomas Funk; Carol Hutchinson;
商品類型:Case (Field)商品編號:9B17A017
出版日期:2017/03/21內容長度:11 頁

In 2015, a nutritionist and dog lover developed a new canine energy bar called K9FuelBar. This product was made of all-natural, non-genetically modified, organic ingredients. In doing some investigation, the product's developer realized there could be a small, but sufficient, market to make her product commercially viable. At this point, she needed to evaluate and decide on the best method of distribution for her product. She identified multiple .....more

Mawlyngot’s Tea Growers' Cooperative
作者姓名:Teidorlang Lyngdoh; Gopalakrishnan Narayanamurthy; Sridhar Guda;
商品類型:Case (Field)商品編號:9B17A016
出版日期:2017/03/16內容長度:9 頁

In 2003, Mawlyngot Tea Growers’ Cooperative Society (MTG), a village cooperative in Meghalaya, India, was spearheaded by a local teacher who wished to lift the village’s people up from poverty, transform their lives, and improve their economic condition. The cooperative started with just a few farmers from the village, but by the end of 2013, the village was growing tea on nearly 90 hectares of land, involving almost all 45 households of the village. .....more

Mawlyngot’s Tea Growers' Cooperative - Teaching Note
作者姓名:Teidorlang Lyngdoh; Gopalakrishnan Narayanamurthy; Sridhar Guda;
 商品編號:8B17A016
出版日期:2017/03/16內容長度:11 頁

Teaching note for product 9B17A016.

Reliance Jio: Revolutionizing Indian Telecom - Teaching Note
作者姓名:Tripti Ghosh Sharma; Arcot Ravi Praveen; Libin Joshua; Ashish Tiwari; Alankrita -;
 商品編號:8B17M043
出版日期:2017/03/14內容長度:17 頁

Teaching note for product 9B17M043.

Reliance Jio: Revolutionizing Indian Telecom
作者姓名:Tripti Ghosh Sharma; Arcot Ravi Praveen; Libin Joshua; Ashish Tiwari; Alankrita -;
商品類型:Case (Pub Mat)商品編號:9B17M043
出版日期:2017/03/14內容長度:19 頁

Reliance Industries Limited entered the Indian telecommunications industry by launching Reliance Jio Infocomm, which offered high-speed, fourth-generation data services. Its business strategy was to provide integrated access to information, entertainment, and commerce at high speed and low prices. Despite the competitive landscape and various other challenges, the company was optimistic that it could acquire 100 million customers in 100 days. This .....more

Amazon's KiranaNow: The Indian Online Grocery Market
作者姓名:Tripti Ghosh Sharma; Satvik Chundru; Rashi Aggarwal; Aadya Gupta; Mayank Singh;
商品類型:Case (Pub Mat)商品編號:9B17M038
出版日期:2017/03/07內容長度:14 頁

In 2015, the Indian retail industry contributed around 10 per cent to India’s gross domestic product, and online retail had a growth rate of 85 per cent. In the same year, food and grocery made up 60 per cent of the Indian retail market, and the online grocery segment was estimated at US$600,000. To capture its share of this market, Amazon India launched its own online grocery arm, KiranaNow, with a marketplace model. As it set out to carve out a .....more

Amazon's KiranaNow: The Indian Online Grocery Market - Teaching Note
作者姓名:Tripti Ghosh Sharma; Satvik Chundru; Rashi Aggarwal; Aadya Gupta; Mayank Singh;
 商品編號:8B17M038
出版日期:2017/03/07內容長度:12 頁

Teaching note for product 9B17M038.

Birkenshire Corporation: The Pink Towels - Teaching Note
作者姓名:Tori Yu-wen Huang;
 商品編號:8B17C004
出版日期:2017/02/27內容長度:7 頁

Teaching note for product 9B17C004.

Birkenshire Corporation: The Pink Towels
作者姓名:Tori Yu-wen Huang;
商品類型:Case (Gen Exp)商品編號:9B17C004
出版日期:2017/02/27內容長度:4 頁

On March 7, 2012, one day before International Women’s Day, all female staff of Birkenshire Corporation, a British organization in China, received an email from the human resources department about a pink towel gift set being given to all female employees of the company in celebration of the day. This act sparked a lively discussion among the female staff about various gender issues and cultural customs such as society’s expectations for professional .....more

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