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Young Man Inc.
作者姓名:John A. Humphrey; Claudia Mahoney;Elizabeth M.A. Grasby;David C. Shaw;
商品類型:Case商品編號:9B12B016
出版日期:2012/08/07內容長度:4 頁

Young Man Inc., a new clothing retail store, has completed its first year of operations effective May 31, 2012. The owner is anxious to know how the company has performed financially and to assess this performance. Based on the case information, the first fiscal year's financial statements (income statement and statement of financial position) must be prepared along with an assessment of performance.

Total’s Carbon Capture and Storage Project at LACQ (B): Gaining Public Acceptance of New Technology
作者姓名: 
商品類型:Case商品編號:9B10M106
出版日期:2011/10/24內容長度:8 頁

This case series outlines the strategic choices facing Jean-Michel Gires, Total E&P France’s (TEPF) VP sustainable development, in designing and implementing a community engagement strategy. Case A begins with the approval of a pilot Carbon Capture and Storage (CCS) system at TEPF’s Lacq facility in France, and outlines the strategic context for the community engagement process. Case B is positioned three years later as the CCS plant comes online, .....more

HTC Corporation: A Smartphone Pioneer From Taiwan (Simplified Chinese version)
作者姓名:Shih-Fen Chen; Lien-Ti Bei
商品類型:Case商品編號:9B11AC31
出版日期:2011/10/21內容長度:23 頁

The case describes how HTC, a pioneer of mobile computing from Taiwan, evolved from a local subcontractor of PDA (personal data assistant) to a global contender of smartphone. It analyzes the successful transition of the company from an anonymous supplier of Western clients (such as HP and Palm) to a brand marketer that is considered a major threat to Apple Computer (from its founding in 1997 to 2010). The key issue in this case is the introduction .....more

Fortune Minerals - The Nico Project
作者姓名:Chris Sturby; Melissa Jean;
商品類型:Case商品編號:9B11B012
出版日期:2011/08/19內容長度:15 頁

A publicly traded mining company has an opportunity to develop a mine in the Northwest Territories and must determine the financial viability of doing so. In order to determine the attractiveness of the project, the company must evaluate the net present value of the opportunity, given variables that are volatile and uncertain, such as commodity prices and foreign exchange rates. The company must also consider a number of qualitative consideration .....more

Lululemon Athletica: Pitching an IPO
作者姓名:Larry Wynant; James E. Hatch; Ken Mark;
商品類型:Case商品編號:9B11N012
出版日期:2011/08/17內容長度:14 頁

The managing director at a major investment bank is preparing his team for a visit to Lululemon Athletica. The investment bank has been following Lululemon's development over the past few years and has dealt with the company. It believes that there is a window of opportunity for Lululemon's founder and private equity investors to either undertake an IPO or raise debt to fund Lululemon's U.S. expansion.

Oasis of the Seas: The Largest Cruise Liner in the World
作者姓名:Michael Taylor; Ken Mark;
商品類型:Case商品編號:9B11A006
出版日期:2011/08/09內容長度:20 頁

The Oasis of the Seas is the largest cruise ship ever built and was launched in 2009 in the midst of the financial crisis. Two analysts from ELP Equities, a Florida-based research firm, are trying to determine which cruise customer segments the Oasis is targeted at. The information they have gathered allows them to conduct a customer segmentation analysis is preparation for a hypothetical meeting with the marketing director of Royal Caribbean International, .....more

KKBOX.com
作者姓名:Darren Meister; Soe-Tsyr Yuan
商品類型:Case商品編號:9B11D012
出版日期:2011/08/03內容長度:13 頁

The case describes the strategic internationalization options of a digital music service provider, KKBOX.com, based in Taiwan. KKBOX was the first independent profitable digital music service provider in the world. There were several factors contributing to the profitability of KKBOX. Looking for growth, service internationalization has made KKBOX increase their involvement in international operations adapting its strategy, resources and structure. .....more

Royal Trust (A)
作者姓名:Larry Wynant; Michael Heale;
商品類型:Case商品編號:9A86B044
出版日期:2011/07/26內容長度:26 頁

An executive vice-president of Royal Trust is assessing the options available to increase Royal Trust's share of the personal deposit market. The choice of an appropriate strategy must consider the company's current customer needs and competitors' strategies.

iSoftStone: The Globalization of a Chinese IT Sourcing and Services Power House
作者姓名:Richard M. Kesner;
商品類型:Case商品編號:9b11E023
出版日期:2011/07/21內容長度:16 頁

Between 2001 and 2011, iSoftStone Holdings Ltd. grew from a small information technology services firm operating out of Beijing with 40 employees into a global IT consulting and services company with 11,000 employees, effectively competing with established Indian outsourcing IT providers such as Tata and InfoSys. The case discusses the particular go-to-market and growth strategies of iSoftStone and its evolution as a global player. The focus of .....more

Managing Romance in the Office
作者姓名:Lisa Mainiero; Alison Konrad;
商品類型:Case商品編號:9B11C014
出版日期:2011/07/21內容長度:16 頁

Office romance has challenged sexual mores at work. Under the prevailing norms of 40 years ago, a workplace affair meant a semi-clandestine liaison between a male executive (married or unmarried) and a female secretary or low-level assistant. Over the past few decades, sexual mores have become more flexible, and office romances are more likely to be out in the open. This case provides six real-life examples of office romance. In each case, students .....more

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