Currie Road Construction Limited (A)

Paul W. Beamish;

商品編號：9B11M001
出版日期：2011/01/07
再版日期：2011/09/21
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case
涵蓋議題：International Business;Corporate Strategy;Market Analysis;Location Strategy
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：USA; Canada
產業：Construction;
事件年度：2008

A successful Canadian road construction and maintenance company is contemplating U.S. market entry via a subsidiary in Texas. The case deals with market entry considerations: speed of entry, the need to invest in learning about a market, and the importance of staying focused on what was a reasonable, original strategy.

教學手冊：8B11M001
補充材料：