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Qualtrics: Rapid International Expansion - Teaching Note
作者姓名:Esther Tippmann; Sinead Monaghan;
 商品編號:8B18M022
出版日期:2018/02/02內容長度:10 頁

Teaching note for product 9B18M022.

Qualtrics: Rapid International Expansion
作者姓名:Esther Tippmann; Sinead Monaghan;
商品類型:Case (Field)商品編號:9B18M022
出版日期:2018/02/02內容長度:11 頁

In May 2015, Qualtrics was a rapidly growing U.S.-based software-as-a-service firm, founded in 2002. After 10 years of operating with little capital, Qualtrics raised some venture capital funding, which enabled it to initiate a rapid international expansion. The management team intended to aggressively pursue global opportunities, but first needed to make some key decisions regarding how to develop the company’s Europe, Middle East, and Africa (EMEA) .....more

Style Inc.: Fine Bespoke Tailoring
作者姓名:Elizabeth M.A. Grasby; Richard Bloomfield;
商品類型:Case (Field)商品編號:9B17B018
出版日期:2017/08/22內容長度:4 頁

In 2016, the owners of Styles Inc. (Styles), a bespoke tailoring company in Toronto, Canada, needed to decide whether to discontinue the least profitable of the company's seven clothing lines or to increase that clothing line’s retail selling price. Over the previous six years, Styles had been financially successful, and customer retention was a major factor in this success. However, competition was increasing and profits were shrinking. Should .....more

Style Inc.: Fine Bespoke Tailoring - Teaching Note
作者姓名:Elizabeth M.A. Grasby; Richard Bloomfield;
商品類型:商品編號:8B17B018
出版日期:2017/08/22內容長度:8 頁

Teaching note for product 9B17B018.

North Cove University - Teaching Note
作者姓名:Elizabeth M.A. Grasby; Eric Cabral;
 商品編號:8B17C032
出版日期:2017/08/17內容長度:7 頁

Teaching note for product 9B17C032.

North Cove University
作者姓名:Elizabeth M.A. Grasby; Eric Cabral;
商品類型:Case (Field)商品編號:9B17C032
出版日期:2017/08/17內容長度:6 頁

The senior vice-president of the strategic partnership sector at Tower Foods Limited, a large food service and facilities provider, had to find a way to retain a large client, North Cove University, and make the current business profitable for the company. Many of the agreements negotiated for and agreed to in the current contract were verbal commitments; however, some of the client's upper management team had changed since the contract was signed .....more

TTWM Engineering Incorporated: Rethinking a Hiring Choice
作者姓名:Elizabeth M.A. Grasby; Tessa Weidner;
商品類型:Case (Field)商品編號:9B17C031
出版日期:2017/08/15內容長度:9 頁

The vice-president of the structural division at TTWM Engineering Incorporated, a rapidly growing engineering firm, had hired a well-known structural engineer to lead the company’s location in Markham, Ontario. This new engineer brought knowledge and expertise to the company’s clients and, in the past year, his location was the most profitable for the company. However, there were tensions between the new engineer and other staff in the Markham office. .....more

TTWM Engineering Incorporated: Rethinking a Hiring Choice - Teaching Note
作者姓名:Elizabeth M.A. Grasby; Tessa Weidner;
 商品編號:8B17C031
出版日期:2017/08/15內容長度:8 頁

Teaching note for product 9B17C031.

Lockbox Social Inc.: Status Quo or SEO - Teaching Note
作者姓名:Elizabeth M.A. Grasby; Jimmy Wang;
商品類型:商品編號:8B17B017
出版日期:2017/08/11內容長度:9 頁

Teaching note for product 9B17B017.

Lockbox Social Inc.: Status Quo or SEO
作者姓名:Elizabeth M.A. Grasby; Jimmy Wang;
商品類型:Case (Field)商品編號:9B17B017
出版日期:2017/08/11內容長度:9 頁

In July 2016, the founder and president of Lockbox Social Inc., an American social media management company for real estate agents, was contemplating whether to offer search engine optimization (SEO) as a new product. He needed to decide whether to pivot his business to pursue SEO exclusively, include SEO with the current product mix, or stay with the status quo and reconsider SEO at a later date. How would the two products—social media management .....more

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