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Apni Shala: Ensuring Psychosocial Wellbeing during Crisis
作者姓名:Avi Karan; Nilamadhab Mohanty;
商品類型:Case (Field)商品編號:W25492
出版日期:2022/02/14內容長度:11 頁

The social enterprise Apni Shala Foundation (ASF) provided social and emotional learning programs to disadvantaged communities in Mumbai, India. Since its founding in 2013, ASF had engaged with more than 16,000 students. Before February 2020, ASF was directly engaged with more than 4,600 students, 1,000 parents, and more than 500 teachers at 35 government schools and non-profit organizations. However, on March 31, 2020, the COVID-19 pandemic forced .....more

Apni Shala: Ensuring Psychosocial Wellbeing during Crisis - Teaching Note
作者姓名:Avi Karan; Nilamadhab Mohanty;
 商品編號:W25493
出版日期:2022/02/14內容長度:16 頁

Teaching note for product W25492.

Mantra Ayurveda: Scaling Direct-To-Consumer Marketing
作者姓名:Aditi Saini; Jaydeep Mukherjee;
商品類型:Case (Field)商品編號:W25497
出版日期:2022/01/04內容長度:14 頁

Mantra Ayurveda (Mantra), established in India in 2020, manufactured and marketed luxury Ayurvedic skin care and hair care products. The brand’s equity in the Indian market was low, its performance marketing efforts were not leading to expected revenue gains, and the revenue from direct-to-consumer (DTC) initiatives had experienced a negligible uptick in financial year (FY) 2020–21. In April 2021, the chief executive officer would have to convince .....more

Mantra Ayurveda: Scaling Direct-To-Consumer Marketing - Teaching Note
作者姓名:Aditi Saini; Jaydeep Mukherjee;
 商品編號:W25498
出版日期:2022/01/04內容長度:12 頁

Teaching note for product W25497.

Rock Pharmacy: Rocked?
作者姓名:Harish Kumar;
商品類型:Case (Field)商品編號:W25507
出版日期:2022/02/14內容長度:8 頁

Driven by a passion to develop his own brand, Sandeep Yadav started Rock Pharmacy in 2014 in a rented area of 700 square feet and with seed capital of US$6,665. His primary customers were patients who required medication regularly for conditions including cardiovascular diseases, diabetes, and kidney issues, and people who worked for companies in the local area. The venture dealt mainly in patented medication. However, over 2018-2020, there had been .....more

HiteVision's Channel Conflict Management
作者姓名:Chenxi Li; Jing Chen; Hanlin Wen; Cheng Xing;
商品類型:Case (Field)商品編號:W25511
出版日期:2022/02/28內容長度:8 頁

In 2015, HiteVision Tech Co. Ltd., a leading Chinese enterprise in the research and development and manufacturing of interactive educational flat-panel displays (IFPDs), faced a developmental bottleneck. The general manager of the commercial product department turned his attention from the educational to the commercial IFPD market. In early 2018, during the process of entering the commercial IFPD market, the company encountered a series of channel .....more

The Indian Premier League: Gauging Player Performance
作者姓名:Soumya Roy; Soumyadeep Kundu; Dipayan Roy;
 商品編號:W25528
出版日期:2022/01/31內容長度:11 頁

In May 2019, a senior analyst and blogger for a market research firm decided to analyze the performance and pay of various top-rated cricket players in the Indian Premier League. Teams usually spent millions of dollars acquiring players through auctions, and on coaches and other key personnel, as well as promotional campaigns. The analyst had started following the player auctions, where bids on some players had run into millions of US dollars. He .....more

The Indian Premier League: Gauging Player Performance - Teaching Note
作者姓名:Soumya Roy; Soumyadeep Kundu; Dipayan Roy;
 商品編號:W25529
出版日期:2022/01/31內容長度:17 頁

Teaching note for product W25528.

The Indian Premier League: Gauging Player Performance - Student Appendix
作者姓名:Soumya Roy; Soumyadeep Kundu; Dipayan Roy;
商品類型:Supplement商品編號:W25531
出版日期:2022/01/31內容長度:11 頁

Additional Supplement to accompany product W25528.

Breastcancer.org: Fundraising Challenges of a Social Enterprise in a Crowded Market
作者姓名:Sheri Lambert; Sara Honovich;
商品類型:Case (Field)商品編號:W25827
出版日期:2022/02/15內容長度:13 頁

Breastcancer.org (BCO), a small, Pennsylvania-based non-profit organization with a $5.4 million annual budget in 2020, was looking ahead several months to the start of Pink October (also known as Breast Cancer Awareness Month). Unlike the many non-profits that focused on medical research to find a cure for breast cancer, BCO was dedicated to helping patients and their caregivers make sense of complex information, and it had established a digital community .....more

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