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Clubb International: Revisiting the Marketing Strategy - Teaching Note
作者姓名:Neena Sondhi; Rituparna Basu;
 商品編號:8B18A009
出版日期:2018/02/05內容長度:19 頁

Teaching note for product 9B18A009.

Clubb International: Revisiting the Marketing Strategy
作者姓名:Neena Sondhi; Rituparna Basu;
商品類型:Case (Field)商品編號:9B18A009
出版日期:2018/02/05內容長度:15 頁

Clubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core a .....more

Mr. Garments: After the Fire
作者姓名:Najam Anjum;
商品類型:Case (Field)商品編號:9B17M180
出版日期:2017/12/15內容長度:12 頁

In 2003, a garment factory in Pakistan burned down, leaving the owner with over US$1 million in debt and no way to fulfill his orders. In the wake of the fire, the owner needed to determine how to use the resources he still had to meet his delivery obligations and pay the raw materials suppliers—as well as what to do next with his company.

Mr. Garments: After the Fire - Teaching Note
作者姓名:Najam Anjum;
 商品編號:8B17M180
出版日期:2017/12/15內容長度:12 頁

Teaching note for product 9B17M180.

NourishCo. Beverages Ltd.: Making New Inroads - Instructor Spreadsheet
作者姓名:Neena Sondhi;
 商品編號:5B17A062
出版日期:2017/11/27內容長度:60 頁

Spreadsheet to accompany product 8B17A062.

Tata Gluco Plus: Building the Brand Identity - Teaching Note
作者姓名:Neena Sondhi;
 商品編號:8B17A061
出版日期:2017/11/27內容長度:22 頁

Teaching note for product 9B17A061.

NourishCo. Beverages Ltd.: Making New Inroads - Teaching Note
作者姓名:Neena Sondhi;
 商品編號:8B17A062
出版日期:2017/11/27內容長度:20 頁

Teaching note for product 9B17A062.

Tata Gluco Plus: Building the Brand Identity
作者姓名:Neena Sondhi;
商品類型:Case (Field)商品編號:9B17A061
出版日期:2017/11/27內容長度:15 頁

NourishCo Beverages Ltd.’s newest drink, Tata Gluco Plus, was an innovative ready-to-drink product that offered instant energy and wellness with a blend of dextrose, electrolytes, and iron. It was available in six different flavours and packaged in a 200-millilitre cup. The economical cup was targeted to consumers at the bottom of the economic pyramid. Despite strong initial sales and customer recognition, the brand was unable to build a distinct .....more

NourishCo. Beverages Ltd.: Making New Inroads
作者姓名:Neena Sondhi;
商品類型:Case (Field)商品編號:9B17A062
出版日期:2017/11/27內容長度:15 頁

NourishCo Beverages Ltd. (NourishCo) was founded as a fifty–fifty joint venture between one of the world’s best-known companies, PepsiCo India Holdings, and one of India’s most respected and trusted brands, Tata Global Beverages. The long-term corporate vision of NourishCo was to focus on the health and wellness needs of India. In May 2016, after a considerable amount of investment in product, packaging, manufacturing, and innovation, NourishCo had .....more

BEworks: Experimentation in Business
作者姓名:Neil Bendle; Katie Chen;
商品類型:Case (Field)商品編號:9B17A053
出版日期:2017/10/26內容長度:7 頁

In 2016, a luxury cosmetic company approached BEworks Inc. (BEworks), a management consulting firm based in Toronto, Ontario, to gain a better understanding of its customers in an effort to develop better-tailored communications. BEworks was the world’s first management consulting firm to specialize in solutions for real-world challenges by applying behavioural economics—an emerging field that sought to understand human behaviour in the context of .....more

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