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Haiti: Energizing Socio-Economic Reform - Teaching Note
作者姓名:Gwyneth Edwards; Rene Jean-Jumeau;
 商品編號:8B17M046
出版日期:2017/03/21內容長度:15 頁

Teaching Note for product 9B17M046.

Haiti: Energizing Socio-Economic Reform
作者姓名:Gwyneth Edwards; Rene Jean-Jumeau;
商品類型:Case (Field)商品編號:9B17M046
出版日期:2017/03/21內容長度:12 頁

The minister of Haiti’s Department of Energy Security needed to prepare a presentation for the country’s prime minister that proposed a solution for transforming Haiti’s energy infrastructure. Haiti wanted to attract foreign direct investment that would spur socio-economic reform; however, the opportunities depended on a solid energy infrastructure providing reliable electricity to businesses, which Haiti did not have. Also, the residents of Haiti .....more

Coca-Cola Zero Sugar: The Value Cycle during a Relaunch
作者姓名:Gaganpreet Singh; Sandeep Puri; Sharad Sarin;
商品類型:Case (Pub Mat)商品編號:9B17A009
出版日期:2017/02/28內容長度:7 頁

A 2016 consumer survey in the United Kingdom revealed that five out of 10 people did not know that Coca-Cola Zero (Coke Zero) contained no sugar. Many respondents also expected Coke Zero to taste more like Coca-Cola Classic, but found the taste not similar enough. Therefore, Coca-Cola relaunched the product with an ambitious multimillion-dollar marketing campaign that followed a three-dimension value management cycle encompassing value creation, value .....more

Coca-Cola Zero Sugar: The Value Cycle during a Relaunch - Teaching Note
作者姓名:Gaganpreet Singh; Sandeep Puri; Sharad Sarin;
商品類型:商品編號:8B17A009
出版日期:2017/02/28內容長度:9 頁

Teaching note for product 9B17A009.

TransCanada's Energy East Pipeline: Managing Aboriginal Relations in the Energy Sector - Teaching Note
作者姓名:Guy L.F. Holburn; Bruce C. Anderson; Andre Wilkie;
 商品編號:8B17M009
出版日期:2017/02/01內容長度:19 頁

Teaching note for product 9B17M009.

TransCanada's Energy East Pipeline: Managing Aboriginal Relations in the Energy Sector
作者姓名:Guy L.F. Holburn; Bruce C. Anderson; Andre Wilkie;
商品類型:Case (Pub Mat)商品編號:9B17M009
出版日期:2017/02/01內容長度:22 頁

In October 2013, future prospects for TransCanada’s pipeline project were uncertain, as the company had to find ways to establish and manage relationships with Aboriginal communities along the proposed Energy East pipeline in Canada, particularly in the province of New Brunswick. Following Supreme Court rulings that reinforced the "duty to consult and accommodate," Aboriginals came to have a powerful voice in the development of energy infrastructure, .....more

CASE LEARNING: Selling Adultery
作者姓名:Gerard Seijts; Thomas Watson;
商品類型:Article商品編號:9B16TE03
出版日期:2016/09/29內容長度:3 頁

A year after a massive data breach at its Ashley Madison adultery service, Avid Life Media relaunched in 2016 under a new name. The move was designed to help the business recover from the hacker attack that had exposed its security and governance issues and dashed the desire of investors to take the company public. It was also a strategic step to regain the trust of customers who had been outed as would-be cheaters. Now known as Ruby, the company .....more

HomeZilla: Attracting Homebuyers through Better Photos
作者姓名:Gregory S. Zaric; Hongmei Sun;
商品類型:Case (Field)商品編號:9B16E029
出版日期:2016/09/27內容長度:6 頁

In November 2014, the founder and chief executive officer of HomeZilla, in Toronto, Canada, was considering how to provide value-added services to his business. One of the company’s main services was to work with real estate agents to provide web listings to attract home shoppers. Many Internet companies were analyzing web-browsing data in an effort to better understand user behaviour and thus improve their business. Inspired by this trend, the founder .....more

HomeZilla: Attracting Homebuyers through Better Photos - Teaching Note
作者姓名:Gregory S. Zaric; Hongmei Sun;
商品類型:商品編號:8B16E029
出版日期:2016/09/27內容長度:38 頁

Teaching note for product 9B16E029.

Rogue Learnings
作者姓名:Gerard Seijts;
商品類型:Article商品編號:9B16TD04
出版日期:2016/08/30內容長度:8 頁

Nick Leeson, the financial sector's original rogue trader who toppled Barings Bank in 1995, talks about why traders need to develop the leader character required to admit mistakes.

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