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Ratan Tata: Ethical Leadership - Teaching Note
作者姓名:Ashok Dua; Sumita Rai;
 商品編號:8B17C017
出版日期:2017/04/28內容長度:12 頁

Teaching note for product 9B17C017.

Ratan Tata: Ethical Leadership
作者姓名:Ashok Dua; Sumita Rai;
商品類型:Case (Pub Mat)商品編號:9B17C017
出版日期:2017/04/28內容長度:14 頁

Ratan Tata began his journey with the Tata group on the shop floor of the Tata Iron and Steel Company Limited and eventually rose to become chairman of the Tata group—a conglomerate with operations in more than 80 countries across six continents. Known as a value-based, principled, and visionary leader, Ratan Tata helped the Tata group grow immensely over two decades of leadership. When he retired in 2012, he passed the leadership to a new chairman. .....more

Hind Oil Industries: Demand Analysis
作者姓名:Abhishek Rohit; Debdatta Pal; Pradyumna Dash;
商品類型:Case (Field)商品編號:9B17M054
出版日期:2017/04/20內容長度:10 頁

In September 2015, the manager of Hind Oil Industries (HOI), a small edible oil manufacturer in Asansol, West Bengal, was challenged by a dilemma in pricing strategy. HOI had seen the price of mustard seeds, its primary raw ingredient, rise steeply because of harsh weather conditions in the previous harvesting season. HOI would need to raise the price of its product significantly in a price-competitive market dominated by larger companies. The manager .....more

Hind Oil Industries: Demand Analysis - Teaching Note
作者姓名:Abhishek Rohit; Debdatta Pal; Pradyumna Dash;
 商品編號:8B17M054
出版日期:2017/04/20內容長度:17 頁

Teaching Note for product 9B17M054.

Hind Oil Industries: Demand Analysis - Instructor Spreadsheet
作者姓名:Abhishek Rohit; Debdatta Pal; Pradyumna Dash;
 商品編號:5B17M054
出版日期:2017/04/20內容長度:36 頁

Instructor Spreadsheet for product 9B17M054.

Hind Oil Industries: Demand Analysis - Student Spreadsheet
作者姓名:Abhishek Rohit; Debdatta Pal; Pradyumna Dash;
 商品編號:7B17M054
出版日期:2017/04/20內容長度:13 頁

Student spreadsheet for product 9B17M054.

Blossom Inners: Designing Nonsensual Communication for Lingerie Marketing - Teaching Note
作者姓名:Ajith K. Thomas; Manu Jacob Mathew; Mary Weil;
 商品編號:8B17A015
出版日期:2017/03/14內容長度:10 頁

Teaching note for product 9B17A015.

Blossom Inners: Designing Nonsensual Communication for Lingerie Marketing
作者姓名:Ajith K. Thomas; Manu Jacob Mathew; Mary Weil;
商品類型:Case (Field)商品編號:9B17A015
出版日期:2017/03/14內容長度:12 頁

Until 2014, Blossom Inners Pvt. Ltd. (Blossom), a leading lingerie brand in India, had followed the accepted standard of advertising lingerie with images of skin-revealing models. Influenced by their personal philosophy and concern about increasing crimes against women, the company’s directors decided to break from the time-tested lingerie industry standards of communicating with sensual appeal. According to the managing director, Blossom would gain .....more

Tesco: From Troubles to Turnaround
作者姓名:Anupam Mehta; Utkarsh Goyal; Sanchit Taneja;
商品類型:Case (Pub Mat)商品編號:9B17B004
出版日期:2017/03/13內容長度:10 頁

In 2016, Tesco PLC, a leading U.K. retail chain, had undergone tremendous financial turmoil. Profitability had been decreasing since 2013 with heavy losses registered during fiscal year (FY) 2014/15. Net profit had decreased by 304 per cent from 2012 to 2015. However, after the appointment of a new chief executive officer in 2014, Tesco managed to register a net profit of £138 million in FY 2015/16: an astonishing turnaround. Evidently, Tesco was .....more

IXSIR Winery of Lebanon
作者姓名:Marina Apaydin; Sarah Jane Noujeim;Claire Chalouhi;Abdul Sattar Ouayda;
商品類型:Case (Field)商品編號:9B17M044
出版日期:2017/03/13內容長度:12 頁

In the summer of 2016, the general manager of IXSIR Winery of Lebanon (IXSIR)—a young winery in Lebanon that offered customers a new level of quality by producing wine from a mixture of grapes harvested from different terroirs—received news of a bomb striking Beirut. IXSIR had been facing challenges competing in the unstable and risky local market, and the general manager realized that the bombing signalled rougher economic times ahead and likely .....more

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