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Belle Fleur: Buying an Existing Business or Starting Fresh - Teaching Note
作者姓名:Atul Teckchandani; Jana Hammoud;
 商品編號:8B18M029
出版日期:2018/02/15內容長度:11 頁

Teaching note for product 9B18M029.

Belle Fleur: Buying an Existing Business or Starting Fresh
作者姓名:Atul Teckchandani; Jana Hammoud;
商品類型:Case (Field)商品編號:9B18M029
出版日期:2018/02/15內容長度:7 頁

In April 2017, a college student in California was graduating with a degree in business administration with a concentration in entrepreneurship. She had been a florist for the past six years and wished to pursue her dream of starting her own flower business. Her vision was to open a flower shop where all the arrangements were uniquely designed for each customer and no two arrangements were the same. Her current employers were trying to sell their .....more

Chateau Ksara of Lebanon: Local Focus Versus Global Reach Trade-Off
作者姓名:Marina Apaydin; Maya Christina Noujaim; Charbel Ghossan;Miguel Manglano;Abdellah Laaouane;Yasmine Jreissati;
商品類型:Case (Field)商品編號:9B17M186
出版日期:2017/12/21內容長度:13 頁

In December 2016, the chief executive officer (CEO) of Chateau Ksara, the largest and most renowned wine producer in Lebanon, was analyzing the company’s sales volume and product availability around Lebanon. To the CEO’s surprise, a popular fine dining establishment in the city did not include any of Chateau Ksara’s wines. Frustrated, he started wondering what could have been the reasons for the omission. Was the quality of wine giving competitors .....more

Chateau Ksara of Lebanon: Local Focus Versus Global Reach Trade-Off - Teaching Note
作者姓名:Marina Apaydin; Maya Christina Noujaim; Charbel Ghossan;Miguel Manglano;Abdellah Laaouane;Yasmine Jreissati;
 商品編號:8B17M186
出版日期:2017/12/21內容長度:17 頁

Teaching note for product 9B17M186.

Spanx Inc.: Growth Dilemma for a Shapewear Leader - Teaching Note
作者姓名:Arpita Agnihotri; Saurabh Bhattacharya;
 商品編號:8B17M184
出版日期:2017/12/15內容長度:8 頁

Teaching note for product 9B17M184.

Spanx Inc.: Growth Dilemma for a Shapewear Leader
作者姓名:Arpita Agnihotri; Saurabh Bhattacharya;
商品類型:Case (Pub Mat)商品編號:9B17M184
出版日期:2017/12/15內容長度:12 頁

Spanx Inc., founded in 2000, was a U.S. intimate apparel company that sold body shaping undergarments known as shapewear. Through word-of-mouth marketing by celebrities and consumers, Spanx achieved 2016 sales of US$400 million globally. However, Spanx’s leadership position was being threatened by a shift in consumer preferences, medical concerns over the dangers of compression wear, and competitors launching more comfortable products in the active .....more

Solubles Instantaneos C.A.: A Family Heritage, Looking To The Future
作者姓名:Angelica Sanchez-Riofrio; Nathaniel Lupton; Teresa Larreta-Mendoza;
商品類型:Case (Field)商品編號:9B17M176
出版日期:2017/11/28內容長度:12 頁

In July 2017, Jorge Salcedo-Benitez was reflecting on his first decade as president of Solubles Instantaneos C.A. (SICA). Under his leadership, SICA had retained ownership of two leading brands of instant coffee in Ecuador: Don Cafe and Cafe Oro. As his descendants prepared to take the helm, Salcedo-Benitez wondered whether the company was still headed in the right direction. Giants like Nestle S.A. dominated the markets elsewhere, in part by consolidating .....more

Solubles Instantaneos C.A.: A Family Heritage, Looking To The Future - Teaching Note
作者姓名:Angelica Sanchez-Riofrio; Nathaniel Lupton; Teresa Larreta-Mendoza;
 商品編號:8B17M176
出版日期:2017/11/28內容長度:12 頁

Teaching note for product 9B17M176.

Kookie Kutter Bakery: Crunch Time - Teaching Note
作者姓名:Ailsa McBride;
 商品編號:8B17A063
出版日期:2017/11/27內容長度:8 頁

Teaching note for product #9B17A063.

Kookie Kutter Bakery: Crunch Time
作者姓名:Ailsa McBride;
商品類型:Case (Field)商品編號:9B17A063
出版日期:2017/11/27內容長度:15 頁

In January 2017, the owner of Kookie Kutter Bakery in Sackville, New Brunswick, Canada, needed to make some challenging decisions about the future of his bakery. He enlisted a small marketing firm to help him determine the marketing options available to him, including introducing new cookie flavours, and reaching out to new markets. Because of the bakery’s precarious financial situation, the owner needed to decide how to move forward to ensure that .....more

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