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Birks: The Sparkle Of A Cherished Brand - Teaching Note
作者姓名:Robert Mackalski; Alfred Jaeger;Phoebe Balshin;
 商品編號:8B18A014
出版日期:2018/02/23內容長度:11 頁

Teaching note for product 9B18A014.

Birks: The Sparkle of a Cherished Brand
作者姓名:Robert Mackalski; Alfred Jaeger;Marc Ducusin;Phoebe Balshin;
商品類型:Case (Field)商品編號:9B18A014
出版日期:2018/02/23內容長度:16 頁

By 2016, Birks Group Inc. (Birks) had largely recovered from the 2008 financial crisis and was posting profits again. Birks was a high-end designer and manufacturer of Birks-branded jewellery and a mono-brand and multi-brand retailer of luxury jewellery and watches. It operated 29 retail outlets across Canada under its Maison Birks and Brinkhaus banners and 17 stores in two U.S. states (Florida and Georgia) under the Mayors banner. After restructuring .....more

Euro-Air (Revised) (En Francais)
作者姓名:Paul W. Beamish;
商品類型:Case (Gen Exp)商品編號:9B15MF029
出版日期:2017/12/14內容長度:7 頁

A North America-based representative of a major European airline has just received a letter from an unhappy customer detailing a very large number of service problems. A quick check had revealed that this premium-paying customer's complaints were all valid. A meeting is planned with the customer. Before this, the airline representative must decide (A) what to say in response, and (B) what, if any, compensation should be offered. Internally, there .....more

Note on the Cuban Cigar Industry (Revised)
作者姓名:Paul W. Beamish; Akash Kapoor;Mila Bojic;
商品類型:Note商品編號:9B17M162
出版日期:2017/11/23內容長度:14 頁

In June 2017, the U.S. president had made a statement regarding his stance on Cuba-U.S. relations. Business leaders were very attentive, as his actions could impact the softening U.S.-Cuban relations started by his predecessor in 2016. A recent MBA graduate in Canada and an avid cigar smoker, viewed this scenario and wondered what effect it would have on the current environment, and if there was potential in the Cuban cigar industry. With an inheritance .....more

Note on the Cuban Cigar Industry (Revised) - Teaching Note
作者姓名:Paul W. Beamish; Akash Kapoor;Mila Bojic;
 商品編號:8B17M162
出版日期:2017/11/23內容長度:18 頁

Teaching note for product 9B17M162.

UIT: Business Ethics and Compliance - Teaching Note
作者姓名:Pratibha Wasan;
 商品編號:8B17C041
出版日期:2017/11/20內容長度:11 頁

Teaching note for product 9B17C041.

UIT: Business Ethics and Compliance
作者姓名:Pratibha Wasan;
商品類型:Case (Field)商品編號:9B17C041
出版日期:2017/11/20內容長度:12 頁

On December 30, 2013, an account manager in the sales department of UIT India (UIT) filed a complaint with the company’s Ethics & Compliance Cell (ECC). UIT was the Indian branch of a leading U.S. multinational corporation. In his complaint to the ECC, the account manager alleged that he had suffered discrimination by his superior. He was called to a meeting with the ECC where he learned that his superior had received complaints from other employees .....more

Maruti Suzuki India Limited: Leveraging the Changed Economy
作者姓名:Prateeksha Parihar; Jagrook Dawra; Vinita Sahay;
商品類型:Case (Field)商品編號:9B17A059
出版日期:2017/11/10內容長度:18 頁

Although Maruti Suzuki India Limited (MSIL) was the leader in passenger vehicle sales in India in May 2015, it was having difficulties breaking into the high-end car segment. There were multiple strategies that MSIL could have used to deal with this problem, such as; changing its brand image from small automaker to high-end automaker; staying in the small car market; penetrating the market further by introducing new models and their variants in the .....more

Maruti Suzuki India Limited: Leveraging the Changed Economy - Teaching Note
作者姓名:Prateeksha Parihar; Jagrook Dawra; Vinita Sahay;
 商品編號:8B17A059
出版日期:2017/11/10內容長度:13 頁

Teaching note for product 9B17A059.

Cambridge Cooling Systems: Global Operations Strategy - Teaching Note
作者姓名:P. Fraser Johnson; Ken Mark;
商品類型:商品編號:8B17D018
出版日期:2017/10/26內容長度:9 頁

Teaching note for product 9B17D018.

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