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Swiss Army: Diversifying into the Fragrance Business
作者姓名:Ilan Alon; Marc Fetscherin; Claudia Carvajal;
商品類型:Case (Field)商品編號:9B14A066
出版日期:2014/11/19內容長度:10 頁

In 2005, Victorinox, the original producer of the Swiss Army Knife, acquired Wenger, including the fragrance label “Swiss Army Fragrance.” The acquisition of Wenger allowed Victorinox to become the only producer of the famous Swiss Army Knife as well as the key player in Swiss Army watches. Victorinox’s head of marketing was asked to design a business strategy that would successfully allow the company to enter the fragrance industry. How should Victorinox .....more

Dialogue in the Dark: Social Enterprise in China
作者姓名:Ilan Alon; William Hua Wang; Jennifer Dugosh; Kylie Oberdorf;
商品類型:Case (Field)商品編號:9B14M103
出版日期:2014/08/05內容長度:12 頁

The founder and CEO of Dialogue in the Dark (DID) had a very unique background with long-term professional experience. She developed a passion for working with the blind and, through this passion, she brought DID to China. DID was a social enterprise aiding the disabled through awareness. Social entrepreneurship was a fairly new concept that had only recently been introduced in China.The CEO needed to figure out how to introduce this idea of social .....more

Dialogue in the Dark: Social Enterprise in China - Teaching Note
作者姓名:Ilan Alon; William Hua Wang; Jennifer Dugosh; Kylie Oberdorf;
商品類型:商品編號:8B14M103
出版日期:2014/08/05內容長度:8 頁

Teaching note for product 9B14M103.

Israeli Wines in China: Reaching for New Heights - Teaching Note
作者姓名:Ilan Alon; Jennifer Dugosh; Meredith Lohwasser;
商品類型:商品編號:8B14M006
出版日期:2014/05/05內容長度:11 頁

Teaching note for product 9B14M006.

Israeli Wines in China: Reaching for New Heights
作者姓名:Ilan Alon; Jennifer Dugosh; Meredith Lohwasser;
商品類型:Case (Field)商品編號:9B14M006
出版日期:2014/05/05內容長度:21 頁

In 2012, Golan Heights Wines wanted to take advantage of the Chinese market. In recent years, China had demonstrated incredible growth in the wine market. Consumers’ growing interest in wine products had made wineries and vineyards like Golan Heights hungry for entry. The CEO of Golan Heights Winery had gone to China with her products in 2009. She had chosen distributorships as the mode of entry because of their expertise and experience in the Chinese .....more

Lilgaa Property Management: Property Investing in Eldoret, Kenya
作者姓名:Nicole R.D. Haggerty; Charles Lagat; Loice Maru; Daniel Korman;Ivan Liu;Sherry Xie;
商品類型:Case (Field)商品編號:9B14M043
出版日期:2014/04/02內容長度:5 頁

In 2013, a successful entrepreneur in Eldoret, Kenya is considering her options. In 2007, after a history of operating several small businesses, only one of which failed, she founded Lilgaa Property Management Ltd., a real estate and property management business. She has focused her energies on the real estate industry in spite of its many challenges, which include corruption and lack of regulation, enforcement and trust. Now, she needs to decide .....more

Lilgaa Property Management: Property Investing in Eldoret, Kenya - TN
作者姓名:Nicole R.D. Haggerty; Charles Lagat; Loice Maru; Daniel Korman;Ivan Liu;Sherry Xie;
 商品編號:8B14M043
出版日期:2014/04/02內容長度:5 頁

Teaching note for product 9B14M043.

Brand Israel: Marketing in Crisis - TN
作者姓名:Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer Dugosh;
 商品編號:8B13A016
出版日期:2014/03/14內容長度:10 頁

Teaching note for product 9B13A016.

Brand Israel: Marketing in Crisis
作者姓名:Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer Dugosh;
商品類型:Case (Field)商品編號:9B13A016
出版日期:2014/03/14內容長度:10 頁

Israel had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, Hewlett .....more

Creating Product Addicts
作者姓名:Ian Gordon;
商品類型:Article商品編號:9B14TA02
出版日期:2014/01/01內容長度:8 頁

This article highlights the four key interrelated areas in which brand addiction can be planned: product, rewards, price and communications. Historically, marketers have focused on more traditional, obvious benefits of products. However, reward systems such as loyalty programs are useful in increasing differentiation and encouraging consumer habituation. Intrinsic consumer rewards (e.g. personal satisfaction) stand in contrast to extrinsic rewards .....more

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