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United Airlines’ Service-recovery Challenge After Reputation Meltdown
作者姓名:Sandeep Puri; Kushal Dev Kashyap; Gaganpreet Singh;
商品類型:Case (Pub Mat)商品編號:9B18A015
出版日期:2018/03/02內容長度:9 頁

In 2017, United Airlines suffered a blow to its corporate reputation throughout the United States and international markets, including China, mainly due to an incident on United flight 3411, in which an airport enforcement officer forcibly dragged a passenger out of a plane. The inadequate public relations reaction following the incident and ineffective crisis management left the company reeling. The company became subject to scathing social media .....more

Passion Connect: Turning Passion Into Profit
作者姓名:Dominic Lim; Monique Tuin;
商品類型:Case (Field)商品編號:9B18M027
出版日期:2018/02/28內容長度:10 頁

In February 2017, the co-founders of Passion Connect were considering potential monetization strategies for their company. Passion Connect was an online platform based in Bangalore, India, that helped people identify, nurture, and live their passions. The company provided users with curated content, events, and connections related to their passions—from painting and music to travel and food. Passion Connect aimed to raise a Series A round of venture .....more

Birks: The Sparkle of a Cherished Brand
作者姓名:Robert Mackalski; Alfred Jaeger;Marc Ducusin;Phoebe Balshin;
商品類型:Case (Field)商品編號:9B18A014
出版日期:2018/02/23內容長度:16 頁

By 2016, Birks Group Inc. (Birks) had largely recovered from the 2008 financial crisis and was posting profits again. Birks was a high-end designer and manufacturer of Birks-branded jewellery and a mono-brand and multi-brand retailer of luxury jewellery and watches. It operated 29 retail outlets across Canada under its Maison Birks and Brinkhaus banners and 17 stores in two U.S. states (Florida and Georgia) under the Mayors banner. After restructuring .....more

Olympic Selection: Character, Competence, and Commitment
作者姓名:Mary M. Crossan; Ciaran McGovern;
商品類型:Case (Field)商品編號:9B17C030
出版日期:2018/02/22內容長度:10 頁

In the lead-up to the 2016 Rio Summer Olympics, the coach of the Canadian men’s volleyball team needed to make a final decision about the team’s composition. Although the core eight players had already been selected, the difficult decisions involved choosing the supporting cast of four players from a list of seven players being considered. His decision would directly impact the team's performance at the Olympics but would also leave an imprint .....more

Tashn.com: Developing Merchandising for a Competitive Advantage
作者姓名:Ritu Srivastava; Anupama Prashar; Punit Bhardwaj;
商品類型:Case (Field)商品編號:9B18A010
出版日期:2018/02/20內容長度:10 頁

In October 2016, the assistant director for buying and sourcing apparel at Tashn.com (Tashn) was examining his team's readiness for the upcoming End of Reason Sale, scheduled for January 3 to 5, 2017. The assistant director was contemplating a few crucial merchandising decisions: Was Tashn's merchandising plan effective? Was its buying model sustainable for large orders? Were the seller selection and evaluation processes efficient to ensure .....more

Improving a Hockey Team
作者姓名:Hubert Pun; Josh Weinstein;
 商品編號:9B18E005
出版日期:2018/02/16內容長度:6 頁

In November 2017, a fan of hockey watched his favourite team lose 6–4 against a contending team. After a great start to the season with a record of 6 wins and 1 loss, his favourite team had lost 6 of the last 8 games, dropping their record to 8 wins and 7 losses. The fan knew that the time was approaching for the inevitable discussions with his friends regarding the team's success. Which players should they have signed? Which player should the .....more

A Situation Of Conflicting Interests: Proximity To Rail
作者姓名:Gerard Seijts; Thomas Watson;
商品類型:Case (Field)商品編號:9B18C005
出版日期:2018/02/15內容長度:11 頁

Calgary’s city manager sought to build stronger relationships with the community to attract development and retain investment in the city. He knew that implementing the Proximity Initiative guidelines, a collaborative effort between the Railway Association of Canada and the Federation of Canadian Municipalities, while intended to limit potential safety risks in the case of a derailment or volume release, would simultaneously limit urban development .....more

Belle Fleur: Buying an Existing Business or Starting Fresh
作者姓名:Atul Teckchandani; Jana Hammoud;
商品類型:Case (Field)商品編號:9B18M029
出版日期:2018/02/15內容長度:7 頁

In April 2017, a college student in California was graduating with a degree in business administration with a concentration in entrepreneurship. She had been a florist for the past six years and wished to pursue her dream of starting her own flower business. Her vision was to open a flower shop where all the arrangements were uniquely designed for each customer and no two arrangements were the same. Her current employers were trying to sell their .....more

Unlocking Value At CSX: Responding to Requests from Mantle Ridge
作者姓名:Stephen R. Foerster; Ken Mark;
商品類型:Case (Pub Mat)商品編號:9B18N002
出版日期:2018/02/15內容長度:10 頁

In 2017, hedge fund Mantle Ridge acquired less than 5 per cent of the stock of CSX Corporation (CSX) and made demands for board representation as well as the installation of a new chief executive officer (CEO) of CSX. This new CEO had abruptly resigned from Canadian Pacific (CP) and joined forces with Mantle Ridge at the time the fund announced its activist position in CSX. On February 14, 2017, CSX management announced a special meeting and shareholders’ .....more

Allied Founders: Surviving Internationally
作者姓名:Gurudutt Nayak; Amol Dhaigude; Debmallya Chatterjee;
商品類型:Case (Field)商品編號:9B18E003
出版日期:2018/02/14內容長度:15 頁

On June 25, 2014, the director of marketing and development at Allied Founders Pvt. Ltd., a company that operated out of Belgaum in India, was analyzing various problems associated with his company’s management approach. The director was considering a change from the company’s system of breakdown maintenance to a new information system of preventive maintenance. While executing its first international export order, the company faced several challenges .....more

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