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Royal Trust (A)

Larry Wynant; Michael Heale;

商品編號:9A86B044
出版日期:2011/07/26
再版日期:
商品來源:Ivey
商品主題:Finance
商品類型:Case
涵蓋議題:Market Strategy;Strategic Planning;Financial Institutions
難易度:4 - Undergraduate/MBA
內容長度:26 頁
地域:Canada
產業:Finance and Insurance;
事件年度:1985

An executive vice-president of Royal Trust is assessing the options available to increase Royal Trust's share of the personal deposit market. The choice of an appropriate strategy must consider the company's current customer needs and competitors' strategies.

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