In 2019, an entrepreneur and Ivey Business School graduate was facing a critical decision regarding how best to maximize the growth of his new product, The Chosen One card game. The entrepreneur had recently created and launched his Jewish-themed satirical card game in Los Angeles, California, after playing the adult-themed and highly popular Cards Against Humanity. Buoyed by initial small-batch sales, he secured deals to sell his product through .....more

The Edmonton Opera Association (Edmonton Opera) was founded in 1963 as a not-for-profit arts organization with the aim of providing audiences with compelling productions that combined music, song, and theatre. Over the years, Edmonton Opera had been successful in providing its services, but, in 2020, it was challenged. Just when it had almost recovered from a deficit, reported in 2012, the global COVID-19 pandemic occurred, and an economic slowdown .....more

OnlyFans, a paywalled platform primarily known for hosting adult content, had drifted towards sexually explicit content since COVID-19-related lockdowns began in March 2020. However, given pressure from its investors, in August 2021 OnlyFans announced it would ban sexually explicit content from its site later that year. Following the announcement, the company came under fierce criticism from its adult content creators, who maintained that OnlyFans .....more

In 1965, Smithtown, Arkansas, had virtually no natural resources, core competencies, human capital advantages, or infrastructure advantages. The local river was impassable and not suitable for transport, and the town had no rail line and no airport. Smithtown’s young population (about 18,000 scattered across two counties) was pretty much stagnant and comparatively less educated than the rest of the United States. Although Smithtown had low-cost land .....more

In April 2017, an entrepreneur in the tour operator industry faced a potential investment decision. Her company, Extraordinary Journeys (EJ), created custom luxury African safaris for a US-based clientele. While EJ had enjoyed dramatic growth since its founding in 2009, the entrepreneur worried that competitive pressures were increasing, as resource-rich companies had entered the market, drawn by the industry's rapid growth. In response to this .....more

VH1, MTV, and LOGO were all popular television channels owned by the Paramount television network. One of the most successful shows on LOGO was RuPaul’s Drag Race, a reality television show featuring drag queens. Paramount was considering moving RuPaul’s Drag Race off LOGO to a different platform within the Paramount portfolio in 2017. Before deciding where RuPaul’s Drag Race would air, Paramount needed to determine whether the show could be successful .....more

Beijing’s Palace Museum was facing the threat of becoming irrelevant and obsolete. A former imperial palace, it housed thousands of priceless cultural relics of historical importance and was once a destination in high demand. However, over time, the museum found its popularity with modern youth was waning. To address this problem, the Palace Museum chose to follow in the footsteps of other global museums and in 1998, launched a digital transformation. .....more

Spotify Technology S.A. (Spotify) was facing significant problems with public relations due to artists’ claims of poor treatment. They had accused Spotify of underpaying artists, obscuring its business practices, and being overly litigious. The objections reached a critical point with a union of creatives, the Union of Musicians and Allied Workers (UMAW), submitting a petition to Spotify and on March 15, 2021, protesting at its global offices. Spotify .....more

On the morning of June 30, 2019, the Orlando Magic had only a few hours to make a major decision, before the National Basketball Association free agency period was set to begin at 6 p.m. The management team needed a recommendation regarding whether to offer a new contract to the team’s current player, Terrence Ross, or pursue a free agent replacement, such as Rudy Gay. With extensive analytical data available, a thorough analysis was needed to predict .....more

In May 2019, a senior analyst and blogger for a market research firm decided to analyze the performance and pay of various top-rated cricket players in the Indian Premier League. Teams usually spent millions of dollars acquiring players through auctions, and on coaches and other key personnel, as well as promotional campaigns. The analyst had started following the player auctions, where bids on some players had run into millions of US dollars. He .....more