The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

In January 2025, Brompton Bicycle Limited (Brompton), the British folding bicycle (bike) manufacturer, was at a strategic crossroads. For decades the company’s success had rested on the Classic model—a compact, precisely engineered commuter bike—before carefully extending into the Electric model, while preserving its strategic coherence. The recent launch of the G Line, a gravel-oriented performance model, changed this balance. Early demand was strong, .....more

In 2018, the chairperson of Nissan Motor Co., Ltd. (Nissan), Carlos Ghosn, was arrested for alleged misconduct and criminal offences related to underreporting remuneration and misrepresenting annual disclosures. Detailed investigations revealed similar misrepresentations by the company’s chief executive officer (CEO) Hiroto Saikawa, who was forced to resign. The actions of senior officials left a deep stain on Nissan’s reputation, causing investors .....more

In 2015, the Finnish start-up Oura Health Oy (Oura) launched the Oura Ring, a sleek, sensor-packed wearable marketed for rest and recovery. Unlike Fitbit or Apple Watch, which stressed steps and calories, Oura focused on sleep, heart rate variability, and readiness. Early adoption by biohackers and athletes, visibility in the National Basketball Association, and a Gucci collaboration gave it credibility across wellness, sports, and fashion. By 2024, .....more

In January 2025, the managing editor and chief executive officer of Megatherm Induction Limited faced a critical enterprise-level decision. A year after the Kolkata, India company was listed on India’s National Stock Exchange for Small and Medium Enterprises platform at a premium over its issue price, shareholder expectations had intensified—particularly regarding operational transparency, efficiency, and scalability. As a mid-sized induction heating .....more

Supplement for product W45727.

Omoyemi Chukwurah, chief executive officer of Seams & Stitches Ltd., had optimized production through labor specialization and performance-based pay, alongside regular training initiatives. By 2023, however, she grew concerned that these systems hindered her production staff’s professional growth. Additionally, contract workforce structuring led to dissatisfaction among lower-grade employees who lacked the benefits enjoyed by higher-grade staff. .....more

In 2025, Algoma Steel Inc. (Algoma), a leading Canadian steel manufacturer, confronted renewed US tariffs under Section 232 of the Trade Expansion Act that resulted in a 25 per cent duty on steel imports. The policy shift triggered a CA$24.5 million net loss in the first quarter of 2025, reversing a CA$28 million profit from the previous year. The case explores Algoma’s strategic responses—market diversification, cost optimization through electric .....more

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER: 2024 John Molson Business Ownership Case Writing Competition</strong></p><br><br>Launched by Anong Migwans Beam, a celebrated contemporary artist and serial entrepreneur, in 2017, Beam Paint and Colour (Beam Paints) manufactured and distributed vivid, non-toxic, plastic-free, and lightfast watercolour paints from several growing studios located .....more

In April 2024, Kavita Singh, the operations manager at HeatWave Appliances, headquartered in Pune, Maharashtra, India, faced an immediate challenge in forecasting monthly demand for the firm’s premier product, microwaves, which exhibited seasonal fluctuations. Specifically, she needed to estimate the economic order quantity (EOQ) and safety-stock levels needed for HeatWave to maintain a service level of 99 per cent. The company's manufacturing .....more