In April 2020, the business head and the human resources head at Apturja Power Limited (APL) were anxious about the rising levels of new-hire turnover across all five power plant locations. Out of 2,000 employees hired in the past two years, half had left the organization within a year of joining. High attrition posed an issue for APL's cost-competitiveness strategy by not only increasing hiring costs but also nullifying the time and energy spent in acquainting and training employees to APL's requirements. Both department heads wanted to identify reliable indicators so that they could develop an appropriate action plan to reduce new-hire turnover and thereby strengthen APL's human capital.
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