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Volkswagen Group: Adapting in the Age of AI

Ning Su; Yulin Fang; Duan Yang;

商品編號:9B19E016
出版日期:2019/12/18
再版日期:2019/12/18
商品來源:Ivey
商品主題:Entrepreneurship; International Business; Information Systems
商品類型:
涵蓋議題:artificial intelligence;digital transformation;global strategy;internal venturing
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Germany
產業:Manufacturing;
事件年度:2019

In 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and technology would be essential enablers to the success of the new strategy. In 2018, VW Group, like other players in the automotive industry, was increasingly drawn to artificial intelligence (AI), which could be used in areas including manufacturing, autonomous vehicles, and data analytics.

教學手冊:8B19E016;
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