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Richard Henkel GmbH: Growing Profits, Not Sales |
作者姓名:James Kennelly; |
商品類型:Case (Field) | 商品編號:W25517 |
出版日期:2022/03/16 | 內容長度:10 頁 |
Based in southern Germany, Richard Henkel GmbH was a manufacturing firm focused on its triple-bottom line rather than on its sales turnover. Driven by its sustainability ethos in both its products and its manufacturing processes, it saw itself as a champion of a post-growth, sustainable economy. The case pivots on co-managing director Susanne Henkel’s decision concerning a lucrative sales order: the order would place significant stress on its existing .....more
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Wirecard (A): The Rise of German Fintech |
作者姓名:David T.A. Wesley; Alexandra Roth; |
商品類型: | 商品編號:W26095 |
出版日期:2021/12/21 | 內容長度:11 頁 |
After Wirecard AG (Wirecard) collapsed in 2020, the financial technology (fintech) company, revealed as an elaborate fraud, came to be known as Germany’s Enron as investigators confirmed many of the concerns that had been raised by whistle-blowers and journalists. For instance, they confirmed that the company was using round-tripping to inflate revenues and that escrow accounts in Southeast Asia did not exist. Auditors had raised concerns for years, .....more
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Dell: Roadmap of a Digital Supply Chain Transformation |
作者姓名:Maria Jesus Saenz; Inma Borrella; Elena Revilla; |
商品類型:Case (Field) | 商品編號:W24797 |
出版日期:2021/12/13 | 內容長度:13 頁 |
Dell Technologies Inc. was founded in 1984 in Austin, Texas, and became a global company that designed, developed, and manufactured personal computers and a variety of computer-related products. In 2016, it merged with EMC Corporation to create the largest privately-controlled technology company with the most comprehensive end-to-end solutions portfolio in the industry. In March 2018, the company formed an internal strategic group named Dell Global .....more
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Lytt: Determining a Go-to-Market Strategy |
作者姓名:Simon Jeurissen; Kai Schaumann; |
商品類型:Case (Field) | 商品編號:W24916 |
出版日期:2021/11/09 | 內容長度:14 頁 |
The Berline-based start-up, Lytt, was founded in late 2019 with the aim of offering employees a means to speak up about misconduct at work through a digital assistant, which enabled them to communicate difficult topics safely and anonymously. Lytt wanted to help companies understand their working climate and sustainably promote their employees’ satisfaction and health. In August 2020, the owners of Lytt had to develop the right go-to-market strategy, .....more
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Ludesco Game Festival: Delivering “D’experiences Ludiques” on Social Media |
作者姓名:Caroline S.L. Tan |
商品類型:Case (Field) | 商品編號:W25436 |
出版日期:2021/09/24 | 內容長度:10 頁 |
Ludesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an impressive 10,000+ visitors during the tenth edition of the festival in 2019. The success of the festival was owing to the unique, fun, and unforgettable experiences in which visitors could immerse themselves throughout the festival weekend. However, misfortune struck in 2020, when the organizing committee .....more
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Robert Bosch Power Tools: Regional Headquarters Structure for Eastern Europe and the Middle East (B) |
作者姓名:Jan Schmitt, Phillip C. Nell |
商品類型:Supplement | 商品編號:W24934 |
出版日期:2021/09/22 | 內容長度:5 頁 |
Supplement for product W24932.
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Robert Bosch Power Tools: Regional Headquarters Structure for Eastern Europe and the Middle East (A) |
作者姓名:Jan Schmitt, Phillip C. Nell |
商品類型:Case (Field) | 商品編號:W24932 |
出版日期:2021/09/21 | 內容長度:10 頁 |
Two managers in the Power Tools division of German multinational corporation Robert Bosch GmbH (Bosch) have been tasked with devising potential solutions for addressing tensions between the regional headquarters (RHQ) for the Eastern Europe and Middle East region of Bosch Power Tools' Blue Emerging Markets business unit. The RHQ faces challenges in managing its geographically dispersed subsidiaries, with the subsidiaries complaining about slow .....more
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Financing New Technology Ventures |
作者姓名:Frederik J. Riar |
| 商品編號:W24752 |
出版日期:2021/08/19 | 內容長度:20 頁 |
emmtrix Technologies GmbH (emmtrix) was a spinoff company from the Karlsruhe Institute of Technology, a leading German university, and a result of an excellent-rated research project. At the end of January 2019, the emmtrix founders were preparing for a meeting with investment managers of a venture capital firm in Karlsruhe, Germany. After previous meetings with the investors in which the business concept and technology had been the focus, the main .....more
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World Health Organization: Facilitating COVID-19 Vaccines for the World |
作者姓名:Klaus Meyer; Michelle (Chau Minh) Doan; |
商品類型:Case (Pub Mat) | 商品編號:9B21M014 |
出版日期:2021/02/11 | 內容長度:15 頁 |
On May 29, 2020, the World Health Organization launched the COVID-19 Technologies Access Pool (C-TAP) with the aim of making pandemic-related technologies—specifically, vaccines and treatments—available to its participants. Although the initiative was positively received in many developing countries, it was not well received by pharmaceutical companies, who viewed C-TAP as a threat to the patent system and, therefore, as a threat to the companies’ .....more
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Star Alliance in 2020 |
作者姓名:Benjamin Gomes-Casseres; Jacob Judd; |
商品類型:Case (Pub Mat) | 商品編號:9B21M010 |
出版日期:2021/01/28 | 內容長度:16 頁 |
Formed in 1997, Star Alliance was the first global airline network or constellation. Its aim was to shift the airline industry away from a network of loose bilateral agreements between individual airlines to a more comprehensive network of multilateral agreements between members. A wave of deregulation in the industry in the 1970s and 1980s, which opened free travel between countries, led to the creation of three major global constellations: Star .....more
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