Ludesco Game Festival: Delivering “D’experiences Ludiques” on Social Media
商品編號：W25436
出版日期：2021/09/24
再版日期：
商品來源：
商品主題：Marketing; Strategy
商品類型：Case (Field)
涵蓋議題：consumer;engagement;experiential;digital contents;social media;storytelling;transmedia;gamification
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：France; Germany; Switzerland
產業：Arts; Entertainment; Sports and Recreation
事件年度：2021
Ludesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an impressive 10,000+ visitors during the tenth edition of the festival in 2019. The success of the festival was owing to the unique, fun, and unforgettable experiences in which visitors could immerse themselves throughout the festival weekend. However, misfortune struck in 2020, when the organizing committee was forced to cancel the event due to the global COVID-19 pandemic.
With no end to the pandemic in sight, the committee wondered if this could be the opportune time to pursue a stronger social media presence. What challenges would Ludesco face in creating digital engagement? How could Ludesco’s organizing committee increase digital engagement through social media that complemented the offline festival? What type of content could encourage participation and create a sense of community, while simultaneously generating build-up for the festival?
教學手冊：W25437
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