Shenzhou International Group: Sustaining Success
商品編號：9B18M147
出版日期：2018/10/02
再版日期：2018/10/02
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：internationalization;business partnerships;original equipment manufacturer;OEM;textiles;apparel;growth
難易度：5 - MBA/Postgraduate
內容長度：15 頁
地域：China
產業：Manufacturing;
事件年度：2017
Since its founding in 1990, Shenzhou International Group Holdings Limited evolved from a small clothing manufacturer to a world-leading apparel supplier, serving well-known sports and leisure brands such as Uniqlo, Nike, Adidas, and Puma. Over the previous 10 years, the group experienced explosive growth. Yet, in an age of increasing consumer expectations, could it rely on existing models to achieve greater success? Comments made by the US president about reviving his country’s manufacturing industry encouraged many firms to invest in building factories in the United States. Despite being a traditional labour-intensive manufacturer, the company wondered if it should consider setting up a factory in the United States as part of its future strategic plans. If so, would the challenges outweigh the opportunities?
教學手冊：8B18M147;
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