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JX Group: Private Eldercare Expansion in China
作者姓名:Xianhuan Chen, Meihua Shen, Yuguang Xie, Rui Zhang
商品類型:Case (Field)商品編號:W26003
出版日期:2022/08/07內容長度:10 頁

When it was founded in Hefei, China, in 2001, Jiujiu Xiyanghong Group (JX) started as a single private nursing home with fifty beds. Over its eighteen-year history, JX had maintained rapid growth; as of 2019 the company had 1,531 elderly people living in its facilities, and Xie Qiong estimated that elders residing at JX represented 36 per cent of all 4,205 people living in Hefei eldercare institutions. However, the Hefei eldercare market was witnessing .....more

NIO Inc.: Currents of Revenue
作者姓名:Kun Huo, Chery Ma
商品類型:Case (Pub Mat)商品編號:W27676
出版日期:2022/07/06內容長度:12 頁

An investor in NIO Inc. (NIO), an electric vehicle (EV) manufacturer based in China, contemplated the role NIO played in the EV market in China and the world, as well as the differences between NIO’s business model and the business models of other EV makers. Specifically, NIO had built and operated a network of battery-swapping stations and often included complimentary swaps with vehicle purchases. Also, NIO was able to sell a car without a battery .....more

Keep: Commercializing China’s Mobile Fitness Unicorn
作者姓名:Xiaojun Fan, Xin Li
商品類型:Case (Pub Mat)商品編號:W25559
出版日期:2022/05/13內容長度:14 頁

Recent years had witnessed the social phenomenon of the rise of Internet brands. Looking at Internet fitness unicorn brand Keep’s brand commercialization process, Keep demonstrated the path of creation, product adjustment and upgrade, and brand extension logic of Internet app brands. Keep started as a single-tool app providing exercise content and data records, and gradually developed into a one-stop fitness and exercise platform by actively adjusting .....more

Hisense: Breaking Recurring Channel Conflict
作者姓名:Miao Cui, Xin Li, Heng Wu, Wanling Li
商品類型:Case (Field)商品編號:W26698
出版日期:2022/05/13內容長度:13 頁

Hisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. Therefore, .....more

Maersk’s Non-Market Strategy Towards State-Owned Chinese Rivals
作者姓名:Bent Petersen, Toshimitsu Ueta, Mathias Sandholt Knauf, Anna Boysen Lauritsen
商品類型:Case (Pub Mat)商品編號:W25258
出版日期:2022/05/11內容長度:10 頁

After the 2008–09 financial crisis, the Chinese shipping industry grew markedly and took on a more dominant role in global shipping. As a result, it was felt by some that China’s state-driven economic model had possibly created an unequal playing field. Under the political agenda of the Belt and Road Initiative, specifically the Maritime Silk Road, Chinese state-owned enterprises acquired strategic infrastructure assets, establishing a global network .....more

Ebidding: Taking Advantage of a Window of Opportunity during COVID-19
作者姓名:Haibo Hu, Fan Yu, Chunbing Mao, Haitao Lu, Meiju Fei, William Wei
商品類型:Case (Field)商品編號:W24978
出版日期:2022/04/14內容長度:11 頁

Ebidding, Shanghai Huizhao Information Technology Co., Ltd.’s key product, was China’s only “Internet+” integrated bidding and procurement service provider, integrating supply chain management consulting, project implementation, and electronic bidding platform operation. Its main business was to provide enterprises with a full-process electronic bidding and procurement solution. The Ebidding team had developed a full-process electronic bidding platform .....more

Jucai Human Resource Development: Empowering through Data
作者姓名:Haibo Hu, Yiqin Wang, Chen Liu, Meiju Fei, Fan Yu, William Wei, Victor Bilodeau
商品類型:Case (Field)商品編號:W25807
出版日期:2022/04/07內容長度:8 頁

The founder of Jucai Human Resources Development Co., Ltd. had witnessed the development of China’s human resources service industry over the previous 20 years. In the company’s early stages, it had mainly relied on the advantage of information asymmetry of the Internet to carry out online recruitment services. But from 2015, the founder became interested in and confident about the prospects of providing a talent assessment service for public institutions .....more

Suning.com: Managing the Challenges of Expansion
作者姓名:Yan Zhu, Jing Chen, Hubert Pun
商品類型:Case (Pub Mat)商品編號:W27154
出版日期:2022/04/01內容長度:15 頁

As a traditional retailer focused on selling home appliances, Suning.com Co. Ltd. (Suning) grew quickly and became a leading retailer in China, dominating the market until the 2000s. By 2021, however, Suning was facing challenges, including fierce competition from e-commerce giants such as Alibaba Group Holding Limited, Jingdong, and Pinduoduo Inc. and from its upstream brand manufacturers. It also faced financial pressure in its core business due .....more

Sunton Manufacturing in Cambodia: Exit or Remain? (Spanish version)
作者姓名:Zhangfeng Fei; Paul W. Beamish;
商品類型:Case (Gen Exp)商品編號:W28242
出版日期:2022/03/25內容長度:9 頁

In January 2017, the founder of Sunton Manufacturing in Wuxi, Jiangsu Province, China, boarded a flight to Cambodia. He had to tackle the performance issue of the company’s garment manufacturing joint venture (JV) there—after two years in operation, it had run out of cash. After meeting with his JV partner, he concluded that the existing JV in Sihanoukville was beyond repair. He now needed to decide whether to exit Cambodia or to remain there, albeit .....more

Mink Farming and Covid-19 (Simplified Chinese version)
作者姓名:Paul W. Beamish; Francisco Olea-Popelka; Alex Beamish;
商品類型:Case (Gen Exp)商品編號:W28319
出版日期:2022/03/25內容長度:11 頁

The novel coronavirus disease 2019 (COVID-19) pandemic continued worldwide in 2021, and health experts were aware that the virus (severe acute respiratory syndrome coronavirus 2 [SARS-CoV-2]) could be transmitted between humans and mink. In light of this, Denmark had controversially ordered the killing of 17 million mink out of concern that mutations to the virus posed a risk to the effectiveness of any future COVID-19 vaccines. In early 2021, mink .....more

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