Balaji Wafers: Taking the Pepsi Challenge
商品編號：9B18M145
出版日期：2018/10/01
再版日期：2018/10/01
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：growth;competition;family business
難易度：5 - MBA/Postgraduate
內容長度：15 頁
地域：India
產業：Manufacturing;
事件年度：2017
The family-run Balaji Wafers Pvt. Ltd. (Balaji Wafers), a savoury snack manufacturer, had adopted a phased strategy in taking on the likes of global multinational corporation PepsiCo in India, an emerging economy. After operating successfully for more than three decades in western India, Balaji Wafers was planning to grow and to go national with forays into north and south India. Balaji Wafers had a strong foothold in western India, where in Gujarat and Maharashtra it had left PepsiCo’s brand Lay’s far behind; however, growing nationally would require more investments, robust business strategy, and marketing acumen. In pursuing growth, should Balaji Wafers expand nationally, or should it strengthen its leadership position in its home territory?
教學手冊：8B18M145;
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