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Bali Hai Cruises: Creating Business Success in Indonesia

Stephen Grainger;

商品編號:9B17M141
出版日期:2017/08/31
再版日期:2017/08/31
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:culture;relationships;
難易度:5 - MBA/Postgraduate
內容長度:11 頁
地域:Indonesia
產業:Arts; Entertainment; Sports and Recreation;
事件年度:2017

Bali Hai Cruises had grown from a start-up company in 1990 to become a thriving multimillion-dollar business in 2017 that employed 460 people on the Indonesian islands of Bali and Lembongan. This solid and consistent business development took place despite a business environment and government that had not always been friendly and positive toward foreign investors. What critical factors brought success to this tourism-based company in such a challenging market? What behaviours and strategies had Bali Hai Cruises followed to build trust, deliver on performance, and resolve challenges in developing this vertically integrated company? The company now faced new challenges in terms of an aging leadership and workforce, the continuing need to manage and maintain its working relationships with the Indonesian government and the harbour authorities, the rapidly developing information technology capacity of the marine tourism industry, and the potential of growing competition. What strategies could Bali Hai Cruises implement to continue its success and growth in 2018 and beyond?

教學手冊:8B17M141;
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