Suntech Power Holdings: How to Avoid Bankruptcy
商品編號：9B17M106
出版日期：2017/07/25
再版日期：2017/07/25
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：decline;PV industry;solar power;alternative energy
難易度：5 - MBA/Postgraduate
內容長度：15 頁
地域：China
產業：Manufacturing;
事件年度：2013
In 2013, Suntech Power Holdings Co., Ltd. (STP) was facing the threat of bankruptcy. The chief executive officer (CEO), who had founded the company in China in 2001, was aware of the complexity and challenges of an emerging global industry (solar energy) and economy (China). Fears of energy shortages had fuelled the growth rate for the global solar energy industry, and governments in many countries had introduced subsidies for solar energy initiatives. Consequently, the company had grown from a technology start-up to the leading global producer of photovoltaic solar cells and modules in 2011. However, by 2013, the company was facing financial distress and the threat of bankruptcy. Many factors, including the fluctuating cost of silicon, difficulty finding a stable silicon supplier, the 2008 economic downturn, an uncooperative management team, and the subsequent decline in the solar energy market had caused major problems for STP. How could the CEO turn this company around and avoid bankruptcy?
教學手冊：8B17M106;
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