Tech Talk: Creating a Social Media Strategy
商品編號：9B17E009
出版日期：2017/07/19
再版日期：2017/07/19
商品來源：Ivey
商品主題：Entrepreneurship; International Business; Information Systems
商品類型：Case (Field)
涵蓋議題：social media;data analytics;digital marketing;business analytics;content marketing
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：India
產業：Information; Media & Telecommunications;
事件年度：2016
Tech Talk is an electronic content publishing portal that publishes articles on information and communication technologies. The articles cover specialized areas such as business analytics, e-governance, e-commerce, web technologies, big data analytics, software project management, telecommunication systems, business management theories, service science, e-payments, and Internet marketing. As a growth strategy, the co- founder of Tech Talk wants to draw traffic by creating a larger social media presence. He wants to use established strategies, and has the following questions: How should he strategize the interaction with readers on social media? With so many platforms like Facebook, Twitter, and LinkedIn, which ones should he focus on? Should he manage the social media marketing in-house or outsource it?
教學手冊：8B17E009;
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