Silver Spark Apparel Ltd. (SSAL), established in 2004 near Bangalore, India, was a wholly owned subsidiary of Raymond Ltd. The plant had significant expertise in the manufacturing of jackets. SSAL faced a significant challenge when it came to the attraction and retention of workers, with the predominantly female workers often citing family issues as a reason for quitting. In order to combat attrition, SSAL’s head of human resources had initiated various employee engagement initiatives that had helped the company reach fourth place in manufacturing and production among “India’s Best Companies to Work For, 2014.” Nevertheless, the high rate of attrition had not been stemmed, and the data for the first quarter of 2015 was alarming.
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