您選擇的商品

Self-Motivation of Entrepreneur Lu Chengdui

Dezhi Chen; Fang Dai; Dominic Lim;

商品編號:9B17C047
出版日期:2017/11/09
再版日期:2018/01/02
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:social media;startup growth
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:China
產業:Professional; Scientific; and Technical Services;
事件年度:2015

Founded in 2008 in Singapore and China, ActSocial was a social marketing company that initially provided brands with word-of-mouth (WOM) marketing services. The firm then adjusted its model to focus on providing online social media and digital content marketing services. After significant success from 2013 to 2015, ActSocial was fully acquired by Linkfluence, a leading global social media monitoring and research company. As part of this larger company, the new leadership team at Linkfluence Asia now needed to decide how to proceed and wondered if they would have influence over the direction of their product, hiring decisions, team-building, and growth plans.

教學手冊:8B17M161;
補充材料: