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QualityKiosk: Drawing up a Sales Strategy

Sreeram Sivaramakrishnan; Anuroop Krishna;

商品編號:9B17A064
出版日期:2017/11/27
再版日期:2017/11/24
商品來源:Ivey
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Field)
涵蓋議題:sales management;sales strategy;sales compensation;B2B marketing
難易度:5 - MBA/Postgraduate
內容長度:15 頁
地域:India
產業:Information; Media & Telecommunications;
事件年度:2015

QualityKiosk Technologies Private Limited (QualityKiosk) was an information technology company providing software application testing and quality assurance services to banks and insurance companies in India. In 2015, QualityKiosk had over 70 per cent penetration in the insurance sector in terms of numbers of customers, and only 30 per cent penetration in the banking sector. Anuroop Krishna, head of QualityKiosk’s banking vertical, must put together a coherent sales strategy for 2016–17, and present his recommendations to QualityKiosk's chief executive officer.

教學手冊:8B17A064;
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