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Apple and Its Suppliers: Corporate Social Responsibility

Sun Hye Lee; Michael J. Mol; Kamel Mellahi;

商品編號:9B16M040
出版日期:2016/03/22
再版日期:2016/03/04
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:Customer service;relations;supply chain;offshoring;CSR;worker safety;ethical business operations;regulations;public image;worker rights;Foxconn;original design manufacturer;ODM;fair labour;responsibility
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:China
產業:Manufacturing;
事件年度:2014

In a 2014 documentary, the multinational technology company Apple Inc. was implicated in alleged human rights violations at Pegatron, a large Chinese supplier that assembled Apple's iPhones. The allegations followed similar, well-publicized violations in 2009 at another China-based Apple supplier. Although Apple had promised to improve its practices, doing so had clearly proven to be a difficult task. How should Apple respond to these new allegations? Should it evade the accusations and instead point to its existing efforts? Could it do more to protect workers? Should it rethink its offshoring and outsourcing strategy? Is it fair to blame Apple for the activities of its suppliers? Where does the blame fall?

教學手冊:8B16M040;
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