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Facebook's Free Basics: Free in India?

Reema Khurana;

商品編號:9B16E024
出版日期:2016/09/01
再版日期:2016/09/01
商品來源:Ivey
商品主題:International Business; Information Systems
商品類型:Case (Pub Mat)
涵蓋議題:net neutrality;telecom regulations
難易度:5 - MBA/Postgraduate
內容長度:11 頁
地域:India
產業:Information; Media &; Telecommunications;
事件年度:2015

In February 2015, Facebook’s Free Basics platform was launched in India by Internet.org, a partnership between Facebook and six mobile service and device companies. The platform was meant not only to enable Internet access on a smartphone but also to deliver low-cost Internet connectivity to the masses. Internet.org had already successfully launched Free Basics for a population of eight million people in nine countries across Asia, Africa, and South America. In India, however, the platform was not well received by a few eminent corporations and, more importantly, the Telecom Regulatory Authority of India. The launch of Free Basics stirred a nationwide debate about whether Internet.org was trying to control Internet services in India, creating an imbalance among the existing telecom service providers and causing a disproportionate development of business opportunities. Would Free Basics succeed in its goal, or would it be banned across India?

教學手冊:8B16E024;
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