Suntech Power: Competition and Financing in China's Solar Industry
商品編號：9B15N019
出版日期：2015/10/16
再版日期：2015/10/16
商品來源：Ivey
商品主題：Finance; International Business
商品類型：Case (Pub Mat)
涵蓋議題：China, competition, financing, industry structure, capital structure
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：China
產業：Manufacturing;
事件年度：2011
In 2011, Suntech Power, the world’s largest solar panel manufacturer, found itself in a highly problematic position. Recent developments in the Chinese solar power industry had negatively impacted the company’s operations. As the industry had matured, the demand for Suntech Power’s products had become highly volatile. Changing policy regulations, the ambiguous financial structure of the firm and a shift in consumers’ perceptions of the product were only some of the issues that further compounded the problem. As a result of these changing dynamics within the global solar power industry, the company’s share price had plummeted by roughly 90 per cent. To remedy the problem, in May 2011, the founder and chief executive officer of Suntech Power hired a new chief financial officer and they faced the arduous task of turning the company around. How should they tackle changing political and economic conditions? What decisions needed to be made to maintain the position of the company in the global solar energy market?
教學手冊：8B15N019;
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