|
Turbulent Times for TikTok’s Platform Strategy |
作者姓名:Nicole R.D. Haggerty; Vivian Zhang; |
商品類型:Case (Gen Exp) | 商品編號:W24908 |
出版日期:2021/09/21 | 內容長度:14 頁 |
At the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering numerous geographic markets, TikTok faced various geopolitical pressures, mainly concerning the company’s origins in China. The company had to consider how it could survive emerging geopolitical pressures, .....more
|
Intelligent Avionics: Breaking into the Inflight Entertainment Industry |
作者姓名:Rob Britton; Robert Mackalski; Mary Dellar; Mary Towers; |
商品類型:Case (Field) | 商品編號:9B18A067 |
出版日期:2018/12/05 | 內容長度:12 頁 |
Intelligent Avionics (IA) was an entrepreneurial company launching three inflight entertainment (IFE) systems. In April 2012, with a small development team working on the IFE system designs simultaneously, the time had come to meet with IA’s leaders to determine where the company should focus its efforts. The company’s vice-president of marketing contemplated which lines the company should bring to market and wondered how IA should market and launch .....more
|
Capitalism's Next Frontier: Competing in Outer Space (A) |
作者姓名:Jean-Philippe Vergne; Ken Mark; |
商品類型:Case (Pub Mat) | 商品編號:9B16M053 |
出版日期:2016/09/16 | 內容長度:18 頁 |
Several private startups, including Planetary Resources, SpaceX, and Deep Space Industries, had initiated plans to mine minerals in space. The ventures looked promising: an asteroid one kilometre in diameter contained, potentially, $20 trillion worth of industrial and precious metals. Governments had become involved in space exploration as well, with interests that ranged from projecting military power in space to claiming resources. The current legal .....more
|
Capitalism's Next Frontier: Competing in Outer Space (B) |
作者姓名:Jean-Philippe Vergne; Ken Mark; |
商品類型:Supplement | 商品編號:9B16M054 |
出版日期:2016/09/16 | 內容長度:4 頁 |
Supplement to 9B16M053.
|
Renault-Nissan Alliance: Will Further Integration Create More Synergies? |
作者姓名:Wiboon Kittilaksanawong; Caroline Palecki; |
商品類型:Case (Pub Mat) | 商品編號:9B15M087 |
出版日期:2015/10/19 | 內容長度:12 頁 |
Renault-Nissan Alliance (RNA) launched four convergence projects in four key functions (research and development, manufacturing and logistics, purchasing, and human resources). The projects required the two independent entities, Renault and Nissan, to increase collaboration and integration to strengthen economies of scale, and thus reduce costs in order to better compete globally in both developed and emerging markets. However, as the alliance increased .....more
|
FIFA: The Beautiful Game and Global Scandal |
作者姓名:Charles McMillan; Jeffrey Gandz; |
商品類型:Case (Pub Mat) | 商品編號:9B15C029 |
出版日期:2015/09/11 | 內容長度:13 頁 |
At dawn on May 29, 2015, Swiss authorities acting on behalf of the U.S. Federal Bureau of Investigation entered a plush hotel in Zurich, Switzerland to arrest nine senior executives of FIFA (Federation Internationale de Football Association), soccer’s global governing body, as delegates from across the world convened to elect a president to lead them for the next four years. The incumbent president, who had been in office since 1998, at first refused .....more
|
Amazon Goes Global |
作者姓名:Yong Li; Jing Li; |
商品類型:Case (Library) | 商品編號:9B14M122 |
出版日期:2015/05/07 | 內容長度:15 頁 |
As the world’s largest online retailer, Amazon had a 12.3 per cent worldwide market share and had operations in 10 countries. However, its performance was markedly unbalanced across different countries. For example, it had a significant market share in Germany at 21.4 per cent, while it only owned 1.7 per cent of the Chinese online retailing market. In this way, Amazon faced critical challenges in developing future international strategies. Should .....more
|
Ushahidi |
作者姓名:Nicole R.D. Haggerty; Alex Jepson; |
商品類型:Case (Library) | 商品編號:9B14E010 |
出版日期:2015/03/03 | 內容長度:9 頁 |
As the co-founder of a software platform called Ushahidi, Ory Orykolloh watched the unfolding catastrophic earthquake crisis in Haiti and had to decide how her company’s crisis-mapping software could assist international authorities as they moved into Haiti to provide help and relief. Ushahidi was developed as an open-sourced mash-up platform combining Google Maps with publicly reported (text-based) incidents of election violence during the Kenya .....more
|
KwikAxess: A New Business Model |
作者姓名:Niraj Dawar; |
商品類型:Case (Gen Exp) | 商品編號:9B14M071 |
出版日期:2014/09/10 | 內容長度:3 頁 |
A health services company is planning for an initial public offering. Its new business model is the farming of body parts to feed into the organ supply chain in developed economies to help reduce the waiting lists for organ transplants.
|
Homero Rodriguez: Boundary Spanning at International Services Group |
作者姓名:Andreas Schotter; |
商品類型:Case (Gen Exp) | 商品編號:9B14C041 |
出版日期:2014/08/29 | 內容長度:5 頁 |
International Services Group (ISG) serves global and local clients with accounting solutions. ISG has grown substantially over the last few decades, thanks to a very pro-active management culture at the local subsidiary level. While this growth has been good, it has also introduced certain inefficiencies. ISG’s chief executive officer now wants to change the organization from a locally responsive structure to a globally integrated one by introducing .....more
|
|