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Renault-Nissan Alliance: Will Further Integration Create More Synergies?

Wiboon Kittilaksanawong; Caroline Palecki;

商品編號:9B15M087
出版日期:2015/10/19
再版日期:2015/10/19
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:Strategic alliance;supplier relationship;keiretsu
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Japan; global
產業:Manufacturing;
事件年度:2015

Renault-Nissan Alliance (RNA) launched four convergence projects in four key functions (research and development, manufacturing and logistics, purchasing, and human resources). The projects required the two independent entities, Renault and Nissan, to increase collaboration and integration to strengthen economies of scale, and thus reduce costs in order to better compete globally in both developed and emerging markets. However, as the alliance increased the level of integration and opened possibilities for inviting new partners, it also increased the time and resources needed to reach joint strategic decisions between the two companies. RNA had many difficult decisions to make with respect to moving forward — not least of which involved finding an eventual replacement for the alliance’s 61-year-old chief executive officer.

教學手冊:8B15M087;
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