When the Wings Spread Too Wide: Scaling a Founder-Centric Business After Kickstarter
商品編號：W48999
出版日期：2026/02/25
再版日期：2026/04/27
商品來源：
商品主題：Entrepreneurship; Organizational Behaviour/Leadership
商品類型：Case (Pub Mat)
涵蓋議題：Founder well-being;Scaling entrepreneurial ventures;Effectuation theory;Work-life balance;Radical transparency;Board game industry;Customer relationship
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：United States
產業：Arts; Entertainment; Sports and Recreation
事件年度：2025
In November 2019, at the peak of his company’s success, Stonemaier Games founder Jamey Stegmaier faced new challenges. Three years after abandoning Kickstarter following the emotional toll of the US$1.8 million Scythe campaign, his company’s latest release, Wingspan, won the prestigious Kennerspiel des Jahres (Connoisseur Game of the Year) award, driving revenue to $12.8 million. However, without the built-in preorder mechanism that crowdfunding provided, demand forecasting became guesswork, leading to supply shortages and public apologies. Still working 80-hour weeks with no full-time employees, Stegmaier had to decide whether the founder-centric model that built the company could scale to meet growing demand.
教學手冊：When the Wings Spread Too Wide: Scaling a Founder-Centric Business After Kickstarter - Teaching Note
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