By August 2025, Kirit Maganlal, cofounder of Magsons Group (Magsons), faced pivotal decisions about the supermarket chain’s next phase of growth. Magsons had added new store formats in recent years, yet profit margins remained persistently low. Competitive pressure was mounting from three fronts: well-entrenched local rivals, the entry of national giant Reliance Industries Ltd., and aggressive online delivery platforms backed by venture capital. Maganlal had to decide whether to continue investing in expansion and how Magsons could craft a location strategy that would leverage its strengths and improve profitability.
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