From Fandom to Fulfillment: A Digital Pivot in K-Pop Retail
商品編號：W47450
出版日期：2026/01/22
再版日期：2026/04/24
商品來源：
商品主題：Operations Management; Information Systems
商品類型：Case (Field)
涵蓋議題：digital tranformation;technology adoption;k-pop industry;retail operation;inventory management
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Canada
產業：Retail Trade
事件年度：2025
AWARD WINNER - 2025 John Molson Business Ownership Case Writing Competition
SarangMart was a Canadian small and medium-sized enterprise (SME) specializing in K-pop merchandise, operating both online and through multiple retail stores. As the business rapidly expanded, it encountered significant challenges in inventory management due to fragmented systems and manual workflows. These inefficiencies risked undermining both customer experience and scalability, particularly during unpredictable surges tied to K-pop album releases. To address these issues, SarangMart needed to undertake a digital transformation centred on selecting a new inventory management system. The case centers on a decision-making process between three vendors, each with distinct trade-offs in cost, usability, and scalability.
教學手冊：From Fandom to Fulfillment: A Digital Pivot in K-Pop Retail - Teaching Note
補充材料：