February 2025 marked five years since Max Zhang founded He Zhong Qi Yun (HZQY) and introduced the concept of dynamic discounts to the Chinese market. Now it was time for Zhang to plan the future direction of HZQY. Zhang reflected on the next steps. In terms of industry focus and customer expansion, HZQY proposed to target large enterprises with annual revenues exceeding CNY 3 billion and payment terms extending beyond 30 days. Industries such as fast-moving consumer goods, manufacturing, and retail would be ideal candidates. Regarding HZQY’s services, Zhang proposed to emphasize refining and customizing offerings to better align with the needs of Chinese customers. Ultimately, Zhang’s primary goal was to prepare HZQY for securing financing and designing its equity structure. Did he have the right emphasis? And were his goals achievable?
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