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Bolt Technology OU: Defending Cross-Border Trademark and Reputation

Dalaisha Aggarwal, Rashmi Kumar Aggarwal, Harvinder Singh

商品編號:W46983
出版日期:2026/03/17
再版日期:
商品來源:
商品主題:International Business; Strategy
商品類型:Case (Pub Mat)
涵蓋議題:Trademark;Goodwill;Regulatory Framework;Rebranding;Electric Mobility
難易度:5 - MBA/Postgraduate
內容長度:12 頁
地域:India
產業:Transportation and Warehousing
事件年度:2023

On February 24, 2023, the High Court of Delhi, India ruled against granting an injunction on Ujoy Technology Private Limited to stop using of the term “Bolt” as its trademark. The request was launched by Bolt Technology OU, an Estonian company that offered electric ride-sharing services. Bolt argued that its extensive presence in the global market helped the “Bolt” trademark gain a significant and substantial reputation that extended to India through advertising and promotion. It also claimed that the local company had misled customers by using the trademark of a well-known international business. However, the court rejected the claims and ruled against the injunction. This ruling was a departure from previous similar cross-border reputation trademark disputes in India, where the courts had protected foreign brands even with limited or no presence in the local market. The ruling also raised some questions for Bolt Technology OU, including whether to challenge the verdict or pursue amicable options to secure its brand in India.

教學手冊:Bolt Technology OU: Defending Cross-Border Trademark and Reputation - Teaching Note
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