BYD’s Global Rise: Electric Vehicle Dominance Powered by Integration
商品編號：W46122
出版日期：2025/12/22
再版日期：
商品來源：
商品主題：International Business; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：byd;disruptive business model;auto industry;electric vehicles;industry innovation;tesla
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：Brazil, Canada, China, Europe
產業：Manufacturing
事件年度：2025
Wang Chuanfu founded BYD Company Ltd. (BYD) in 1995 as a small battery manufacturer in Shenzhen, China. At that time, no one envisioned the company emerging as the world’s largest and most formidable electric vehicle (EV) manufacturer. BYD’s growth was truly a story of strategic foresight, relentless pursuit of innovation, bold ambition, and almost complete control of its supply chain. BYD controlled 100 per cent of battery production and an astonishing 90 per cent of its overall supply chain, providing a significant advantage over its competitors. However, BYD’s tremendous growth was not without challenges, including requirements to navigate a growing list of anti-China, anti-BYD, government protectionist policies around the globe.
教學手冊：BYD’S Global Rise: Electric Vehicle Dominance Powered by Integration - Teaching Note
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