Fleet Feet Charleston: Finding the Next Stride
商品編號：W45965
出版日期：2025/10/30
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：growth strategy;co-opetition;entrepreneurship;running;retail strategy
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：United States
產業：Arts; Entertainment; Sports and Recreation
事件年度：2025
Fleet Feet Charleston, founded in 2013 by Chris and Amy Minkel, expanded from a single Mount Pleasant, South Carolina, store to four running-specialty shops. Guided by an employees-first, community-second, customers-third philosophy, it delivered expert gait analysis and local programs. Yet weekend wait times exceeded 30 minutes, lost-sale walk outs were rising, and high staff turnover threatened service consistency. Amid margin pressure from other outlets, including its suppliers and competition from triathlon shops, big box retailers, and online platforms, management had to choose a growth strategy between opening new locations, using digital tools, or deploying mobile fitting services without diluting the brand’s personalized experience.
教學手冊：Fleet Feet Charleston: Finding the Next Stride - Teaching Note
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